"It's not an MMO, it's something completely different"
As far as I remember, that's exactly how Destiny was marketed.
Also, I continue to be flabbergasted at the popularity of some of these YouTubers. That was an incredibly dull video that point by point, and with very little enthusiasm or nuance, listed some things. Some features. It was essentially a PR piece. Compare that to the RPS preview, which was full of wonderful writing and usefully illustrative personal takes.