There are a few things that seem to get included under the umbrella of 'sexism', so here's how I see them:
Body ImageNot sure this is really a valid concern...I see some people claim that characters like Lara Croft, Lightning, females in fighting games etc perpetuate unrealistic body images. Maybe they are unrealistic, but so are most things in videogames. Same goes for male characters and their often massive builds, which seem a lot more unrealistic/unattainable than the female characters. I'm not sure that the number of people being influenced by this is that big, or that people see a character in a game and think "I should look like that!". I don't think every character should be of normal proportions, as that's part of what makes videogames different and fun, being able to exaggerate and distort, etc. If there is an issue, it seems to me to be balanced between male and female characters.
Gender ImbalanceAnother claim is that there are more male protagonists than female protagonists. I'm sure there are, but I'm not convinced it's an issue. I don't play the game for the protagonist, and it doesn't bother me whether I'm playing as a man, a woman, an animal, a spaceship or a square. When I was a child/teenager and probably at my most easily-influenced, was I think about the sex of the protagonist, or aspiring to be like them? No, and I don't imagine many kids these days are either. I played, and do play, plenty of games with female leads, and it made/makes no difference to anything. Could there be more female leads? Sure, who cares, I don't see it as an issue at all though. If little girls are crying out for more female leads to aspire to be like or be inspired by (does that really happen?) then sure, do it.
Plot tropesThere used to be a lot of 'save the princess' games, which again has been portrayed as a bad thing and sexist. Do these kind of games exist anymore? I'm not sure that they do, and any examples must be few and far between.
Sex/titilationI can think of some games that definitely focus on sexualising women, or if they don't focus on it, certainly have elements of it. It's not really necessary, and I can't think of any games that have the same focus on men, so sure, it's an issue, but I think those games are in a minority. They could disappear and it wouldn't bother me, can't think of an example where it adds anything positive to the game.
In summary I think there are some issues that could be looked at and addressed, but I'm not convinced that there's a major problem. I definitely disagree with the original assertion that most games are sexist.
Jenuall wrote:As stated previously sexism is also about much more than sex. Going back to the topic of advertising, yes there are far more examples of women being used as eye candy in advertising and that's something that is often disappointing, but another disturbing trope in advertising (and it's one that has been going for a while, but seems to be getting worse) is the "stupid man". You don't have to watch many ads on TV before you will see something using some degree of bumbling, incompetent, or outright stupid man to sell a product - often accompanied by a woman who "has it all together" and who has to restate how "we can't even rely on a man for this now can we girls?". Obviously adverts have a short space of time to make a point, but I don't think they should be forgiven for plumbing the depths quite as often as they do.
Thankfully last week the ASA announced a crackdown on adverts like that, so we should see them disappear. Muller are notorious for making adverts featuring semi-naked/completely nude men being mocked, and few people seem to bat an eyelid. A lot of adverts aimed at women (cleaning products, yoghurts, sanitary towels, low-calorie snacks, etc) love the whole incompetent man/objectifying men thing. The double-standards are insane.