Atari Brand Leaving European Continent

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Christopher
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PostAtari Brand Leaving European Continent
by Christopher » Thu May 14, 2009 12:12 pm

In Europe, Atari is no more. The company's sales and marketing staff will be transferred to the newly-formed business Distribution Partners, reports industry site MCV.

Hoping to beefed up its business resume, Distribution Partners is handling all Namco Bandai releases in Europe, Asia, Australia and New Zealand. Last March, Namco Bandai picked up a 34 percent stake in Atari Europe and is expected to acquire the remaining 66 percent from Atari parent Infogrames.

"We believe that DP will become a wholly-owned Namco Bandai games company soon," said Atari's European marketing head David Miller, "but this process requires time and we will comment further when we have an anticipated closing date."

Atari in America is still alive and plans to become an online-centric content producer. Even though Atari Europe is no more, Atari will have a UK branch in a London studio opened last September and headed up by former SingStar director Paulina Bozek.

http://kotaku.com/5253577/atari-brand-leaving-european-continent

I thought you had fixed this gooseberry fool Phil :(

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Tineash
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PostRe: Atari Brand Leaving European Continent
by Tineash » Thu May 14, 2009 12:13 pm

That'll explain the Ghostbusters publishing hand-off to Sony.

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PostRe: Atari Brand Leaving European Continent
by NickSCFC » Thu May 14, 2009 12:17 pm

:(

I love seeing the Atari logo on game packaging, they're the oldest gaming logo going in the west, sniff :cry:

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KK
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PostRe: Atari Brand Leaving European Continent
by KK » Thu May 14, 2009 12:19 pm

Getting no sympathy from me.

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SEP
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PostRe: Atari Brand Leaving European Continent
by SEP » Thu May 14, 2009 12:52 pm

They won't be missed.

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Fruits Punch Samurai
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PostRe: Atari Brand Leaving European Continent
by Fruits Punch Samurai » Thu May 14, 2009 1:04 pm

Take it Ghostbusters won't be a timed exclusive now then :(

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The Alchemist Penguin
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PostRe: Atari Brand Leaving European Continent
by The Alchemist Penguin » Thu May 14, 2009 1:13 pm

Namco FINALLY set up a European distribution service. It's about damn time.

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$ilva $hadow
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PostRe: Atari Brand Leaving European Continent
by $ilva $hadow » Thu May 14, 2009 1:59 pm

KKLEIN wrote:Getting no sympathy from me.

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