Tafdolphin wrote:I don't really watch live TV anymore, but Sky's current trend of taking stars/characters from upcoming films and making them talk about broadband is strawberry floating infuriating, especially the Xmen one from a while back.
It really cheapens the characters for me, surely Disney don't need the cash that much that they have to have the Toy Story characters hawking broadband.
Yup. To be honest, it killed any faint desire I had to see Apocalypse. "You mean the public's first real glimpse of this new character will be her lying on a couch talking about internet speeds? SOLD!"
Blue Eyes wrote:Adverts are just the worst. Those currently upsetting me are:
The strawberry floating Halifax adverts with the Flintstones in it The strawberry floating walking football Barclays advert with that horrible strawberry floating horn music The Kevin Bacon adverts for whatever gooseberry fool he's hawking That strawberry floating Lloyds advert with the piano music from Mad World Every single mobile phone advert
I think a lot of adverts are so irritating that I switch off completely and don't even know what product they're selling anymore. I know advertisers probably make their adverts annoying deliberately just so they're more noticeable and you associate it with products but I think it's gone too far now and is not having the desired effect on me as much. Anyone else find that?
We're apparently watching more adverts than ever before in our modern society, despite the fast-forward/skip them on YouTube culture.
Is that because the ad loads before you can skip? Does that count as a watch?
Probably because a lot of people use catch up services and you can't skip them.
We are apparently (this was some research presented at a meeting with no reason to lie) watching more complete adverts, adverts in general and also are apparently more reactive to those adverts and buying products than ever before.
The only time I 'watch' a complete advert is if I'm using my Fire TV stick or PlayStation to watch 4 on Demand or Sky Go. Even then I just ignore it until it's done.
Adverts are the reason I find it almost impossible to watch live TV anymore. I'd rather record something on Sky+ so I can skip the adverts. You don't even have to really watch after everyone else. Just skip the first 15 minutes of a 'one hour' program and start watching the recording. By the time you skip the stupid strawberry floating adverts you'll finish the show at the same time as everyone else.
Companies pay out big money now for those willing to install a piece of software to monitor what you're clicking/viewing on your computer and phone. Of course by doing so your habits automatically change...
'New study reveals NOBODY watches porn online. EVER.'
KK wrote:I wonder if this research is anything like Facebook's internal 'everyone is definitely watching your adverts' claim that turned out to be bullshit.
Nah, it was an internal TV industry one. Its not the advertising industry so theres no reason or needed preception to lie. It was just about TV watching habits in general.
The other really interesting fact is we as a nation are watching as much TV as ever, and the rate has been consistent since they started measuring it in the sixties. It may feel we watch less with falling audiences, more channels, Netflix etc, but we watch the same amount as before, we just watch it in different ways.
DML wrote:The other really interesting fact is we as a nation are watching as much TV as ever, and the rate has been consistent since they started measuring it in the sixties. It may feel we watch less with falling audiences, more channels, Netflix etc, but we watch the same amount as before, we just watch it in different ways.
That's not particularly surprising. Aside from social media (which can be "done" whilst watching TV, thereby lessening its impact), it's not like we've had a new wave of non-tv entertainment take people away from their TVs. If we'd seen a sustained period of new technologies invade our homes then I'd have been surprised to see TV audiences stay the same, but as it is...meh.
And before you suggest it - videogames have been around for decades so I wouldn't classify them as a new invading technology. I've had a Playstation under my TV since 1995!