The newspapers are now shedding readers like nobody's business...
The Sun, Mirror and Daily Star all lose sales by more than 10 per cent year on year in June
Redtop tabloids saw the biggest print newspaper sales declines in June with the Daily Star the biggest faller – down 18% year on year on weekdays and 26% on Sundays.
The Sun dropped 10.5% to 1.6m sales a day, the Daily Mirror fell 17% to 641,000 copies and the Sunday Mirror fell 20% to just 556,000.
The only newspaper to increase sales year on year was The Times, up 2% to 458,381 – putting it close behind the Daily Telegraph on 484,010. However, The Times sales includes 97,105 bulks (free copies given away at places like airports and hotels), up considerably from June 2016 at 72,622.
According to the latest data, the readership of The Sun, Express and Daily Mail skew towards the older demographic. 64% of Express readers are now over the age of 55, 1% more than the Mail on 63, and 55% of Sun readers are aged over 45.
This comes as Trinity Mirror's half-year revenue dropped by £55m, with print advertising falling by 27%. The group is now looking to find a further £5m in annual cost savings, with a target of £20m for “structural cost savings” for the year, up from its original target of £15m.
The Sun: 1,571,168
The Sun on Sunday: 1,344,894
London Evening Standard: 907,269
City AM: 91,294
Daily Mail: 1,440,392
The Mail on Sunday: 1,236,839
The Times: 458,381
The Sunday Times: 792,081
The Daily Telegraph: 484,010
The Sunday Telegraph: 355,539
Daily Mirror: 640,747
Sunday Mirror: 555,80
Daily Star: 426,154
Daily Star Sunday: 250,248
Daily Express: 381,467
Sunday Express: 328,559
Sunday People: 224,652
The Guardian: 159,007
The Observer: 192,889
26% of sales vanishing within 1 year, bloody hell.