I splashed out over Christmas on a Sony XE90 65 inch.
I love it so much! I actually preferred the image all told to the OLEDs in the shop, personally. Though they had the better blacks, the clarity and 'solidity' I preferred on the Sony. I basically told the LG girl in the store that I'd buy her TV if she could convince me it looked better than the Sony demo model. She couldn't
Either way love the telly. I don't even have a PS4 Pro or similar but the 4K on Youtube/Netflix looks fab and the upscaling on my Switch (!) looks lovely, plus the screen is big enough to bathe in.
I think I actually like the voice control most of all! (Or it's good anyway)
The only problem with the TV is a slight inbuilt audio delay (as opposed to the usual audio advance which can be manually delayed to suit) inherent to the TV/TV Apps. I actually went into John Lewis and Richer Sounds and did an annoying (to them?) amount of testing using Netflix Test Cards and Youtube Audio Sync videos. Once I was convinced that actually most of the 4Ks had the same issue I relaxed into enjoying my TV more, knowing that it was not uniquely flawed. I think it's been built in to compensate for the historic audio advance, even though visual processing is improved now.
A little annoying but running stuff straight to the sound system bypasses the issue anyhow, and most people not as video-audio pernickety as me don't even notice.