Zellery wrote:Microsoft actually had a chance to buy Bioware before EA as well.
What a mistake that turned out to be.
By getting into a bidding war with EA I think they would've ended up paying much more than BioWare are worth, EA paid $860 million for both BioWare and Pandemic. I don't think purchasing studios is the right thing for MS to do either, setting up their own sudios and doing deals with third parties seems to work better for them.
Also, remember this: John Riccitiello was President and Chief Operating Officer at EA until 2004, then set up a private equity firm called Elevation Partners in 2005 serving as Managing Director, bought BioWare and Pandemic, set up a deal to sell them to EA, moved over to EA in 2007 as CEO, closed the BioWare deal