BBC News wrote:McDonald's has apologised for "upset" caused by a TV advert that charity campaigners have said "exploits childhood bereavement".
The fast food giant's latest British advert features a boy who struggles to find something in common with his dead father, until it is revealed they shared the same favourite menu item.
The campaign has attracted criticism from widows who called it "offensive".
A McDonald's spokesperson said: "This was by no means an intention of ours."
"We wanted to highlight the role McDonald's has played in our customers' everyday lives - both in good and difficult times," the spokesperson added.
The campaign, from London-based advertising agency Leo Burnett, first aired on 12 May and is scheduled to run for seven weeks.
In the advert, the boy asks his mum about his absent dad, who then goes on to reminisce about him.
The boy is left to wonder whether he and his father had anything in common, until he arrives at a McDonald's restaurant and orders a Filet-o-Fish and the mother says: "That was your dad's favourite too."
Bereavement charity, Grief Encounter said it had received "countless calls" from parents saying their bereaved children had been upset by the advert.
Sarah Fox's husband died two years ago. The 37-year-old from London said her seven-year-old son, who saw the advert, had only just started to understand the implications of his loss.
She said: "The advert was confusing for him and really upset him. He asked me why the boy on TV wasn't 'sad' and how he could feel happy again?
"It's an unnecessary subject to exploit for the gain of a brand."
Yet another successful advertising campaign from a brand and a marketing agency...