Rocsteady wrote: Tafdolphin wrote: Rocsteady wrote:
Just watched it for the first time with sound and all the way through, that is a magnificently stupid advert
tone deaf doesn't even begin to cover it. Can already see the pricks that came up with 'live bolder' too.
Rocsteady wrote:Shite advert, she looks great though.
If anyone is actually 'furious' about this ad then they're massively oversensitive.
Corporation co-opts the biggest civil-rights unrest in a generation to sell sugared-water. I have a massive strawberry floating problem with that, so should anyone with an ounce of morality.
To what end though? Virtually anything can be commodified at this point, whether you have a massive problem with that or not is an irrelevance.
Wait, you mean me being angry at something isn't going to get it immediately fixed and, to extrapolate from this, that the only function of emotion is or should be as an engine for instantaneous worldwide change and not, for example, as a set of unconscious reactions to the various stimulae my brain receives on a second by second basis?
Cool. That ad's fine then. I am now feel completely ambiguous towards the racism, sexism, all forms of discrimination and Donald Trump.
What the strawberry float are you talking about? Everything's gooseberry fool so I should stop myself getting emotional about anything
Of course not, I was more looking for a reasoned post as to how this overwhelming anger might manifest itself into something actually productive. Cool rant though.
I probably should have extrapolated on my comment but it follows on from I think this is a major problem for liberals in that all comment begins and ends in outrage. Most days there is outrage over something - Pepsi, DM front pages, David Moyes' comments, whatever - which amounts to absolutely no useful capital. We're great at organising generally ineffectual protests and shouting insults into the void but comparatively useless at the things that actually matter - garnering media and political capital and mobilising voters.
This is an obvious example where negative publicity could result in something tangible - a drop in Pepsi sales. And will it? I'm highly doubtful.
This is a commonly held criticism of the left and I agree with it, to a degree. It does not, however, stop me being angered by the commercial.
As for the effect the anger will have in this specific case, I don't believe it will have no effect nor that the only possible effect would be a drop in sales. This has been a massive failure for Pepsi which, at a minimum, will force them to re-evaluate their stance regarding the recent social unrest. It may lead to charitable efforts on their part made as recompense and it will certainly force the issue into the public perception again and, as you say, garner media capital.
If everyone with the same feeling as me had sat around and said nothing, this simply wouldn't have (had the potential to) happen(ed).