GRcade

Business Insider wrote:Pepsi's new ad shows Kendall Jenner joining a protest and giving a cop a soda — and people are furious

Pepsi just debuted a controversial new ad in which Kendall Jenner ditches a photo shoot to join a cute boy at a protest — and give a police officer a soda.

In the commercial, Jenner rips off a blonde wig to join a multi-cultural group of young people holding "protest" signs with feel-good terms like "join the conversation" and "love."

Walking through the group, she grabs a Pepsi and hands it to a stone-faced police officer watching the protest. His face breaks into a smile, and the crowd breaks into cheers. "Live bolder. Live louder. Live for now," the screen reads.

http://uk.businessinsider.com/pepsis-co ... ?r=US&IR=T

Everything can be solved with a Pepsi.



So next time the police are whoopin yo ass, offer them a Pepsi.

Shite advert, she looks great though.

If anyone is actually 'furious' about this ad then they're massively oversensitive.

Seems to be just as bad as any other commercial that seems to imply a can of fizzy brown liquid is all you need to fight the power/get laid/bring us together in peace and harmony.
Utter drivel that is supposed to be in some way "aspirational" but just makes me facepalm that some advertising agency got paid millions for this shite.

I was hoping he'd baton her, or at the very least pepper spray her

The creation of this advert probably would have made a fantastic episode of The Apprentice.

As a social experiment i think she should hope down to any future large scale protest and see if she can fix things with Pepsi.

twitter.com/YeahItsWilly/status/849433237650800641

Notice how that kid is giving the blue and gold policeman a drink, but ignoring the black and white ones? No wonder things didn't change.

Also that stupid strawberry floating kid is offering bottles of water. Water! What a strawberry floating rookie.

Preezy wrote:Also that stupid strawberry floating kid is offering bottles of water. Water! What a strawberry floating rookie.

The police love water. But only if it is being fired out of a cannon.

The Police also like pepper. In spray form.

Rocsteady wrote:Shite advert, she looks great though.

If anyone is actually 'furious' about this ad then they're massively oversensitive.

Corporation co-opts the biggest civil-rights unrest in a generation to sell sugared-water. I have a massive strawberry floating problem with that, so should anyone with an ounce of morality.

But they make Pespi Max.

So I'm on Pepsi's side.

Just watched it for the first time with sound and all the way through, that is a magnificently stupid advert tone deaf doesn't even begin to cover it. Can already see the pricks that came up with 'live bolder' too.

Tafdolphin wrote:

Rocsteady wrote:Shite advert, she looks great though.

If anyone is actually 'furious' about this ad then they're massively oversensitive.

Corporation co-opts the biggest civil-rights unrest in a generation to sell sugared-water. I have a massive strawberry floating problem with that, so should anyone with an ounce of morality.

To what end though? Virtually anything can be commodified at this point, whether you have a massive problem with that or not is an irrelevance.

Look at all you lot virtue signalling against Pepsi

LEAVE PEPSI ALONE

Rocsteady wrote:Just watched it for the first time with sound and all the way through, that is a magnificently stupid advert tone deaf doesn't even begin to cover it. Can already see the pricks that came up with 'live bolder' too.

Tafdolphin wrote:

Rocsteady wrote:Shite advert, she looks great though.

If anyone is actually 'furious' about this ad then they're massively oversensitive.

Corporation co-opts the biggest civil-rights unrest in a generation to sell sugared-water. I have a massive strawberry floating problem with that, so should anyone with an ounce of morality.

To what end though? Virtually anything can be commodified at this point, whether you have a massive problem with that or not is an irrelevance.

Wait, you mean me being angry at something isn't going to get it immediately fixed and, to extrapolate from this, that the only function of emotion is or should be as an engine for instantaneous worldwide change and not, for example, as a set of unconscious reactions to the various stimulae my brain receives on a second by second basis?

Cool. That ad's fine then. I am now feel completely ambiguous towards the racism, sexism, all forms of discrimination and Donald Trump.

Thanks mate!

What the strawberry float are you talking about? Everything's gooseberry fool so I should stop myself getting emotional about anything?

I think the one thing we can all agree on is that it would be best to ban Pepsi for the good of Hexx's health.

Seriously Hexx, drink something else. Like Coke.

Just like real life.

Tafdolphin wrote:

Rocsteady wrote:Just watched it for the first time with sound and all the way through, that is a magnificently stupid advert tone deaf doesn't even begin to cover it. Can already see the pricks that came up with 'live bolder' too.

Tafdolphin wrote:

Rocsteady wrote:Shite advert, she looks great though.

If anyone is actually 'furious' about this ad then they're massively oversensitive.

Corporation co-opts the biggest civil-rights unrest in a generation to sell sugared-water. I have a massive strawberry floating problem with that, so should anyone with an ounce of morality.

To what end though? Virtually anything can be commodified at this point, whether you have a massive problem with that or not is an irrelevance.

Wait, you mean me being angry at something isn't going to get it immediately fixed and, to extrapolate from this, that the only function of emotion is or should be as an engine for instantaneous worldwide change and not, for example, as a set of unconscious reactions to the various stimulae my brain receives on a second by second basis?

Cool. That ad's fine then. I am now feel completely ambiguous towards the racism, sexism, all forms of discrimination and Donald Trump.

Thanks mate!

What the strawberry float are you talking about? Everything's gooseberry fool so I should stop myself getting emotional about anything?

Of course not, I was more looking for a reasoned post as to how this overwhelming anger might manifest itself into something actually productive. Cool rant though.

I probably should have extrapolated on my comment but it follows on from I think this is a major problem for liberals in that all comment begins and ends in outrage. Most days there is outrage over something - Pepsi, DM front pages, David Moyes' comments, whatever - which amounts to absolutely no useful capital. We're great at organising generally ineffectual protests and shouting insults into the void but comparatively useless at the things that actually matter - garnering media and political capital and mobilising voters.

This is an obvious example where negative publicity could result in something tangible - a drop in Pepsi sales. And will it? I'm highly doubtful.

Rocsteady wrote:

Tafdolphin wrote:

Rocsteady wrote:Just watched it for the first time with sound and all the way through, that is a magnificently stupid advert tone deaf doesn't even begin to cover it. Can already see the pricks that came up with 'live bolder' too.

Tafdolphin wrote:

Rocsteady wrote:Shite advert, she looks great though.

If anyone is actually 'furious' about this ad then they're massively oversensitive.

Corporation co-opts the biggest civil-rights unrest in a generation to sell sugared-water. I have a massive strawberry floating problem with that, so should anyone with an ounce of morality.

To what end though? Virtually anything can be commodified at this point, whether you have a massive problem with that or not is an irrelevance.

Wait, you mean me being angry at something isn't going to get it immediately fixed and, to extrapolate from this, that the only function of emotion is or should be as an engine for instantaneous worldwide change and not, for example, as a set of unconscious reactions to the various stimulae my brain receives on a second by second basis?

Cool. That ad's fine then. I am now feel completely ambiguous towards the racism, sexism, all forms of discrimination and Donald Trump.

Thanks mate!

What the strawberry float are you talking about? Everything's gooseberry fool so I should stop myself getting emotional about anything?

Of course not, I was more looking for a reasoned post as to how this overwhelming anger might manifest itself into something actually productive. Cool rant though.

I probably should have extrapolated on my comment but it follows on from I think this is a major problem for liberals in that all comment begins and ends in outrage. Most days there is outrage over something - Pepsi, DM front pages, David Moyes' comments, whatever - which amounts to absolutely no useful capital. We're great at organising generally ineffectual protests and shouting insults into the void but comparatively useless at the things that actually matter - garnering media and political capital and mobilising voters.

This is an obvious example where negative publicity could result in something tangible - a drop in Pepsi sales. And will it? I'm highly doubtful.

This is a commonly held criticism of the left and I agree with it, to a degree. It does not, however, stop me being angered by the commercial.

As for the effect the anger will have in this specific case, I don't believe it will have no effect nor that the only possible effect would be a drop in sales. This has been a massive failure for Pepsi which, at a minimum, will force them to re-evaluate their stance regarding the recent social unrest. It may lead to charitable efforts on their part made as recompense and it will certainly force the issue into the public perception again and, as you say, garner media capital.

If everyone with the same feeling as me had sat around and said nothing, this simply wouldn't have (had the potential to) happen(ed).

Tafdolphin wrote:

Rocsteady wrote:

Tafdolphin wrote:

Rocsteady wrote:Just watched it for the first time with sound and all the way through, that is a magnificently stupid advert tone deaf doesn't even begin to cover it. Can already see the pricks that came up with 'live bolder' too.

Tafdolphin wrote:

Rocsteady wrote:Shite advert, she looks great though.

If anyone is actually 'furious' about this ad then they're massively oversensitive.

Corporation co-opts the biggest civil-rights unrest in a generation to sell sugared-water. I have a massive strawberry floating problem with that, so should anyone with an ounce of morality.

To what end though? Virtually anything can be commodified at this point, whether you have a massive problem with that or not is an irrelevance.

Wait, you mean me being angry at something isn't going to get it immediately fixed and, to extrapolate from this, that the only function of emotion is or should be as an engine for instantaneous worldwide change and not, for example, as a set of unconscious reactions to the various stimulae my brain receives on a second by second basis?

Cool. That ad's fine then. I am now feel completely ambiguous towards the racism, sexism, all forms of discrimination and Donald Trump.

Thanks mate!

What the strawberry float are you talking about? Everything's gooseberry fool so I should stop myself getting emotional about anything?

Of course not, I was more looking for a reasoned post as to how this overwhelming anger might manifest itself into something actually productive. Cool rant though.

I probably should have extrapolated on my comment but it follows on from I think this is a major problem for liberals in that all comment begins and ends in outrage. Most days there is outrage over something - Pepsi, DM front pages, David Moyes' comments, whatever - which amounts to absolutely no useful capital. We're great at organising generally ineffectual protests and shouting insults into the void but comparatively useless at the things that actually matter - garnering media and political capital and mobilising voters.

This is an obvious example where negative publicity could result in something tangible - a drop in Pepsi sales. And will it? I'm highly doubtful.

This is a commonly held criticism of the left and I agree with it, to a degree. It does not, however, stop me being angered by the commercial.

As for the effect the anger will have in this specific case, I don't believe it will have no effect nor that the only possible effect would be a drop in sales. This has been a massive failure for Pepsi which, at a minimum, will force them to re-evaluate their stance regarding the recent social unrest. It may lead to charitable efforts on their part made as recompense and it will certainly force the issue into the public perception again and, as you say, garner media capital.

If everyone with the same feeling as me had sat around and said nothing, this simply wouldn't have (had the potential to) happen(ed).

I think most of that's a fair argument, Pepsi aren't backing down on the advert so far though so we'll see if any of that does come to fruition. I guess you are correct that some good could emerge from the outrage although whatever concessions are made will be minor and token, I'm sure.