Pokemon Go, shares and what next for Nintendo?

Kind of surprised that no one made a topic about Nintendo's share price, maybe we can only make Nintendo topics for games, consoles and gloom and doom.

http://www.bbc.co.uk/news/business-36791275

What I'm now hoping is that Nintendo's board sees this and start giving serious consideration as to whether putting their software onto other platforms could be a very profitable strategy for them.

I really was contemplating buying Nintendo shares after E3 as I figured they couldn't go any lower :fp:

Of course I didn't predict this, I just thought it was a good time to buy.

That said its kind of stupid money that's causing Nintendo shares to go up at the money, they didn't make this game, they didn't publish it and they're not making most of the money from it. It's just the idea that what's good for Pokemon is good for Nintendo, which is true but in this case not to the extent youre seeing in the share price. I would expect it to correct itself when the fad subsides in a month or so time.

Miitomo did nothing outside of the first week it was released, the real test will be what the mobile games they're making like Animal Crossing and Fire Emblem actually do.

Also it's Nintendo, expecting them to learn or react to anything is like asking a rock to jump.

But then what do I know.

Don't you need a US or Japanese trading account for Nintendo shares? I remember looking into it a few years ago and I don't think they trade on any European stock exchange, even London. Just New York and Tokyo.

NickSCFC

Nintendo really need to cash in on this. New toys, new merch, new games. I believe the anime is still going on some obscure kids TV channel too.

Regarding Pokemon Go itself there must be thousands of location based business opportunities. Give us money and we'll fill your shopping mall with Pokemon.

I believe that plans to monetize location selling have already been announced, so businesses will be able to pay to have their locations turned into Pokestops/Gyms etc.

Whisper it, but... Pokemon is only is only a part-owned franchise by Nintendo. Sure, it's still making a stack of money out of Go, but probably "only" a third of what most of the media is reporting.

I'm not knocking the success of the game and I'm totes pleased to see Nintendo involved in a game that has got some limelight... but I wonder if Nntendo's own mobile games (Miitomo, Animal Crossing and Fire Emblem) will enjoy anything like this kind of popularity?

Edit: Err, as CK has already hinted at! But at least the Eurogamer link provides a bit more detail...

jawafour wrote:Whisper it, but... Pokemon is only is only a part-owned franchise by Nintendo. Sure, it's still making a stack of money out of Go, but probably "only" a third of what most of the media is reporting.

I'm not knocking the success of the game and I'm totes pleased to see Nintendo involved in a game that has got some limelight... but I wonder if Nntendo's own mobile games (Miitomo, Animal Crossing and Fire Emblem) will enjoy anything like this kind of popularity?

Edit: Err, as CK has already hinted at! But at least the Eurogamer link provides a bit more detail...

Animal crossing would slot into a Go-like formula quite nicely but without the nostalgia appeal so it would have to be more of a game to be a success but it does seem like they could be on to a winner with the move into mobile. FYI they also own a piece of Niantic so while the game isnt really theirs they are profiting from both sides and enjoying the share price bump to go along with it.

jawafour wrote:Whisper it, but... Pokemon is only is only a part-owned franchise by Nintendo. Sure, it's still making a stack of money out of Go, but probably "only" a third of what most of the media is reporting.

Nintendo officially owns one third of 'The Pokemon Company', which was established in 1998. The other two companies that own a third are Game Freak, a private company affiliated with Nintendo (in the same way that HAL Lab and Intelligent Systems are affiliated with Nintendo, and Creatures, a company founded as Ape Inc. in 1989 on the recommendation of Nintendo's then-president Hiroshi Yamauchi. The three are very closely linked.

Dan. wrote:...The three are very closely linked.

Sure thing, Dan - but I wonder how much of the income from Go is actually going to appear on Nintendo's balance sheet? I hope it's a lot of it; but the other two partners may get fairly hefty chunks.

I think the effect is more psychologically relevant than anything else. Nintendo needed to be associated with a phenomenon again, to prove they could still produce them after e.g. Wii Sports. This will calm investor nerves for the duration of the upcoming console generation, leaving Nintendo free to focus on making great games for the NX.

jawafour wrote:
Dan. wrote:...The three are very closely linked.

Sure thing, Dan - but I wonder how much of the income from Go is actually going to appear on Nintendo's balance sheet? I hope it's a lot of it; but the other two partners may get fairly hefty chunks.

There was a post on NeoGaf with the calculations but it's anywhere between 21% and 40%.

Website

I think it's crazy that we have Microsoft and Sony squabbling for scraps of the home console market and then this casual game (that is available to everyone with a smartphone) comes along, becomes a genuine phenomenon and sends Nintendo's share value rocketing!

The execution is simple but the idea is genius in how it gets people to use a game to interact with the real world and demonstrates the potential of AR for when we all all have Google Glasses/contacts.

Lagamorph wrote:I believe that plans to monetize location selling have already been announced, so businesses will be able to pay to have their locations turned into Pokestops/Gyms etc.

I saw a sign outside a pub last night about a free drink if you drop some spawn thing in the garden :lol:

Venom wrote:I think it's crazy that we have Microsoft and Sony squabbling for scraps of the home console market and then this casual game (that is available to everyone with a smartphone) comes along, becomes a genuine phenomenon and sends Nintendo's share value rocketing!

The execution is simple but the idea is genius in how it gets people to use a game to interact with the real world and demonstrates the potential of AR for when we all all have Google Glasses/contacts.

This is exactly Nintendos point of view, they seem dedicated to opening new markets and going after different customers to the other 2, its definitely a hard road to walk but this has shown that if you get it right it can pay huge dividends.

Personally I dont see Pokemon Go havingt that long of a shelf life, but introducing trading and battling at the right time and in the right way could be major boosts and help it to stay relevant for the next 12-18 months at least. But if they get one of those things wrong it could sink like a stone, either way it will be interesting to see how they handle it.

Let's steady on with the praise of Nintendo for this. Being affiliated with one successful app is hardly equivalent to the domination of the console market MS and Sony have achieved. Calling that squabbling for scraps is ridiculous.

Karl wrote:I think the effect is more psychologically relevant than anything else. Nintendo needed to be associated with a phenomenon again, to prove they could still produce them after e.g. Wii Sports. This will calm investor nerves for the duration of the upcoming console generation, leaving Nintendo free to focus on making great games for the NX.

Depends on the longevity of Pokemon Go's popularity. If it's still successful by the end of the year, then you may be right, but if it dies out before the end of summer then I don't think it will have a long term impact.

I think you're being deliberately guarded with your praise, Herbi. I haven't played it but it's the best game ever and has won Nintendo both this console generation and the one to come.

Delusibeta wrote:
Karl wrote:I think the effect is more psychologically relevant than anything else. Nintendo needed to be associated with a phenomenon again, to prove they could still produce them after e.g. Wii Sports. This will calm investor nerves for the duration of the upcoming console generation, leaving Nintendo free to focus on making great games for the NX.

Depends on the longevity of Pokemon Go's popularity. If it's still successful by the end of the year, then you may be right, but if it dies out before the end of summer then I don't think it will have a long term impact.

There's tons of potential stuff they can add to keep it going. Obviously there's the new generations of Pokemon and trading, plus stuff like actually battling wild Pokemon and other trainers but it could get to the point where it's getting too similar to the proper mainline games and I can't see Nintendo wanting that.

I read an interview with the president of Niantic and he said that Nintendo had little to no involvement in this game. Let's not go patting them on the back when all they did was license out something and then give it the go ahead. Given how clueless Nintendo are about most things in modern gaming, I doubt they even understand how and/or why this game is so successful. :lol:

Pokemon Go, shares and what next for Nintendo?

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