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SEGA AND INTERACTIVE GAME GROUP BRING FIRST-EVER INTERACTIVE PILATES WORKOUT EXPERIENCE TO THE Wii WITH DAISY FUENTES

Daisy Fuentes Pilates™ Brings Popular Mind-Body Regime into Homes, with Individualized Coaching and Self-Monitoring, in English and Spanish

SAN FRANCISCO (May 19, 2009) – SEGA® of America, Inc. today announced Daisy Fuentes Pilates, the first Pilates workout program for the Wii™. Set at a lush tropical resort and hosted by Daisy Fuentes, longtime Pilates icon and star of the entertainment industry, the title supports the Wii Balance Board™. Created in partnership with Interactive Game Group, Daisy Fuentes Pilates features customizable workouts, fitness tracking real-time coaching and interactive feedback.

Daisy Fuentes Pilates, the first self-titled Pilates endeavor, goes beyond the one-way, static workouts of traditional DVDs using the Wii’s controls to monitor movements and offer instant feedback, ensuring proper body motion so players get the most from every Pilates session. Players stay on track following the integrated, on-screen “timing bar” as well as the real-time feedback from Daisy Fuentes herself, whose voice guides the exercises. Players will be able to choose between English and Spanish.

“This is a great way to get Pilates training that fits your schedule and lifestyle,” said Daisy Fuentes. "You can start out as an absolute beginner then move into intermediate and advanced levels--all at your own pace, in the comfort of your own home, and with responsive feedback that helps ensure you’re mastering core skills correctly before you advance."

Developed by Joseph Pilates in the early twentieth century, Pilates has become the exercise program of choice for a growing number of enthusiasts on a worldwide scale. Daisy Fuentes Pilates is built around 10 fundamental exercises that players craft into individual workout routines depending on their level of intensity (Beginner, Intermediate or Advanced). Players can track their results – mapping the total amount of exercise completed and how well each movement was performed. Daisy Fuentes also offers exercise and healthy diet tips throughout the program to encourage a full-body approach to health and well-being.

"Pilates is like no other exercise," Daisy Fuentes continued. "It makes your muscles long and lean – not bulky. It focuses on the connection between your mind and body, giving you smooth control over your movements. And the Wii is a great way to practice it – whether you’re getting started for the first time or looking for a more convenient way to integrate Pilates into your ongoing exercise routine.”

"More and more people are choosing to work-out at home" said SEGA of America’s VP of Marketing, Sean Ratcliffe. "Daisy’s targeted program for the Wii is a very effective way for the millions of Americans who practice Pilates to bring the experience into their living rooms, without losing the value of a group class and an instructor."

Cuban-born Daisy Fuentes became a household name as an international television star on MTV and MTV Latino; and the first Latin worldwide spokesperson for Revlon. In her storied career she has hosted numerous national television shows, including House of Style and America’s Funniest Home Videos. In 2004, Daisy launched a fashion line, which now includes clothing, fragrances, handbags, accessories, sportswear and more. Daisy Fuentes was the spokesperson for the best-selling Winsor Pilates DVD series for many years.

Frédéric Chesnais, founder of Interactive Game Group and Executive Producer for the Title, added: “This project is exactly why I have created I2G, to bring talented people together and facilitate the creation and distribution of interactive entertainment.”

The game has been developed by Collision Studios in Los Angeles.
Daisy Fuentes Pilates will be released late summer 2009.

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