Here's a complete rundown of Sky's current pricing structure:
Original (270 Standard Definition channels, 11 of those in HD): £22 a month
Variety (over 300 Standard Definition channels, 11 of those in HD, with childrens on-demand): £32 a month
Box Sets (over 350 channels, over 50 in HD, Box Sets on-demand, childrens on-demand): £38 a month
Sky Cinema (includes High Definition): £10 a month
Sky Sports (in Standard Definition): £18 a month up to £27.50 (£7.50 a month discount applied if you agree to a new 18 month contract)
Sky Sports High Definition and Ultra HD Charge (Box Sets bundle required): £6 a month; or £2 extra if you take the full package and agree a new 18 month contract.
Manchester United TV, Chelsea TV, or Liverpool TV: £7 a month
Multiscreen: £12 extra a month
Multiscreen box (x1): £20
Multiscreen box (x2 and upwards): £99 each
SkyQ HD: £20
Sky Q 2TB Ultra HD box: £199/£65 when taken with a Multiscreen subscription
NowTV meanwhile has announced a price increase to £7.99 a month for Entertainment.
Basically if you're paying full price for it you're a mentalist. What Sky don't like to shout about is that around 80% of the channels available in the Original bundle are FREE TO AIR. In terms of value, their base package vs NowTV (which includes 720p HD, on-demand and box sets) is genuinely appalling. All Sky customers are blatantly paying for the sports rights of the Premier League (though at least Sky Sports Mix is included).