Rock Band, the video-game series where players jam along to recorded music, is developing a new title, the first since 2012, according to a person familiar with the plan.
Rock Band, the video-game series where players jam along to recorded music, is developing a new title, the first since 2012, according to a person familiar with the plan.
Harmonix Music Systems Inc. is creating the new game for the latest generation of consoles, such as Sony Corp.’s PlayStation 4 and Microsoft Corp.’s Xbox One, said the person, who asked not to be named because the matter is private.
Rock Band, along with similar titles such as Guitar Hero, grew in popularity in last decade, leading Viacom Inc.’s MTV unit to buy Harmonix for $175 million in 2006. Trends in casual gaming have since shifted toward digital and mobile play and Harmonix was sold to investment firm Columbus Nova LLC in 2010.
The band genre, once a significant part of software and hardware sales, has been silent for the past few years. Activision Blizzard Inc. last released a Guitar Hero game in 2010 and disbanded the unit a year later.
The genre was a three-year fad largely driven by casual gamers, said Doug Creutz, an analyst at Cowen & Co. “After a while, people got tired of it,” Creutz said in a phone interview. “I don’t think they stopped gaming -- a lot went to Facebook and mobile.”
Losing MoneyRock Band became the top-selling title in 2008, Viacom President and Chief Executive Officer Philippe Dauman said in a earnings call at the time. But within a few years, the unit began to lose money, prompting New York-based Viacom to seek a buyer.
Before 2005, instrumental music video-games represented 2 percent of all U.S. software sales, according to Creutz. The genre reached its peak in 2008 at 18 percent. After a steady decline, the genre is now less than 1 percent, he said.
At retailers, floor space for the plastic instruments is shrinking as the industry trends toward digital. Publishers of instrumental games have to fight for space with toy games like Activision’s Skylanders and Nintendo Co.’s Amiibo.
Still, Creutz says casual gamers like the idea of a rhythm game timed to a song. “I really don’t think we’ll see any big revival of the plastic instrument trend,” said Creutz.
The last title in the series, Rock Band Blitz, was released in August 2012. Speculation regarding another Rock Band title began after Harmonix released
two three add-on songs for Rock Band 3 on Tuesday.
The game maker also sent out a poll in January, surveying consumer interest in an updated Rock Band for PlayStation 4 and Xbox One.