It pads out Sky Sports 5, which would be empty without WWE programming. But sticking it on 5 is only hurting it too, because it's missing on BT and TalkTalk packages, and is more likely to be overlooked even if you do have it.
I think a whole load of factors has led to the state it's now in. YouTube highlights, WWE Network, the programming itself, declining popularity of Sky Sports in general (everything is down; only big Premier League games now pull in a million+), expecting people to stay up until 3/4am on consecutive nights, which with the increase in PPVs on the Network is twice a month, that USA has increased the advertising during RAW to almost 50 minutes...
WWE is dying on Sky Sports, but there seems to be no appetite to save it.
Mafro wrote:Are all the WWE shows exclusively on the sports channels on Sky now?!
RAW highlights air on Sky1 on Sunday mornings; Main Event and abridged Network specials air on Sky Sports Mix.