How certain words become popular and then get used far more than is necessary and often in contexts that don't make sense or are just incorrect. See:
Literally Random Epic Artisan
Latest one is 'innovative'. In the corporate world this seems to be particularly prevalent. It's one of those buzzwords people just throw into conversation or marketing spiel seemingly without understanding what it means or just using it to increase their wordcount.
"We'd like to come in and show you our really innovative presentation on... and how this truly innovative product can benefit you!"
Yeah, that's a Powerpoint presentation showing slightly different ways of doing things to what our current service does. There's nothing remotely new or original in either the format or the ideas.
Even as an artist the word has lost all meaning. I just had to google it to check the definition. Shows up several places within miles of oneanother on a map with "Artisan X", "Artisan Y". My god it's endemic.