What Is Nintendo's Game Plan?

PostWhat Is Nintendo's Game Plan? by **Christopher** » Thu May 07, 2009 9:36 am

Nintendo offered a look behind the curtain, a peek at how the company operates. In its financial earnings, the Kyoto-based game maker explained is mid-term and long-term strategy.

According to the company, Nintendo will continue to go after "Gaming Population Expansion" by "putting smiles on many people's faces by offering brand new entertainment that anyone can enjoy, regardless of age, gender or gaming experience."

DS-wise, Nintendo is positioning the portable as "a machine that enriches its owner's daily life". What's Nintendo's strategy? "Nintendo's strategy is to accelerate current sales momentum from 'must-have for every family' to 'must-have for everyone.'"

As the DS is supposed to be a "must-have for everyone", the Wii is planned to be "'a machine that puts smiles on surrounding people's face' while encouraging communication among family members in the living room and offering enjoyment of their 'new life with Wii'".

Nintendo says it will continue to offer packaged software and provide content via the Nintendo DSi Shop and the Wii Shopping Channel.

Then there's this: "In the challenging and competitive gaming industry, which consistently requires new and innovative products, Nintendo will strive to expand its business and increase revenue and profit by capitalizing on being the only hardware platform producer with powerful in-house software development teams."

http://kotaku.com/5243654/what-is-nintendos-game-plan

The minute they introduce a Sex Sim, is the day they clean up...

WiiSex.

WiiLove.

SexWii.

LoveWii. Yeah, that one.

Then there's this: "In the challenging and competitive gaming industry, which consistently requires new and innovative products, Nintendo will strive to expand its business and increase revenue and profit by capitalizing on being the only hardware platform producer with powerful in-house software development teams."

Y'what?

melatonin wrote:
Then there's this: "In the challenging and competitive gaming industry, which consistently requires new and innovative products, Nintendo will strive to expand its business and increase revenue and profit by capitalizing on being the only hardware platform producer with powerful in-house software development teams."

Y'what?

All the other ones are weak and undisciplined.

PostRe: What Is Nintendo's Game Plan? by **Oxx** » Thu May 07, 2009 3:34 pm

Did anybody post the numbers from Nintendo's results?

DS over 100m (101.78m)
Wii over 50m (50.39m)

Brain Training Series over 30m (31.12m)
Mario Kart Wii over 15m (15.4m)
Wii Fit over 15m (18.22m)
Wii Music at 2.65m

...

Crazy. Apart from Wii Music.

melatonin wrote:
Then there's this: "In the challenging and competitive gaming industry, which consistently requires new and innovative products, Nintendo will strive to expand its business and increase revenue and profit by capitalizing on being the only hardware platform producer with powerful in-house software development teams."

Y'what?

I wonder if this is a case of sneaky wording, and not counting Sony's various studios as 'in-house' because they're based at different locations.

Either that, or Nintendo is (rather arrogantly) suggesting that Microsoft and Sony's studios aren't 'powerful'.

PostRe: What Is Nintendo's Game Plan? by **Oxx** » Thu May 07, 2009 3:45 pm

Or that they keep all Nintendo employees locked in a massive house somewhere in Kyoto where Cowboy Miyamoto stalks the corridors looking for innocents to kidnap.

Oxx wrote:Or that they keep all Nintendo employees locked in a massive house somewhere in Kyoto where Cowboy Miyamoto stalks the corridors looking for innocents to kidnap.

That would explain the weird look he gave the Mega64 boys...

The sales of Wii Music have been called disappointing on a number of websites.

Realising that it still sold 2.65 mln copies does put things in perspective...

Hero of Canton wrote:
melatonin wrote:
Then there's this: "In the challenging and competitive gaming industry, which consistently requires new and innovative products, Nintendo will strive to expand its business and increase revenue and profit by capitalizing on being the only hardware platform producer with powerful in-house software development teams."

Y'what?

I wonder if this is a case of sneaky wording, and not counting Sony's various studios as 'in-house' because they're based at different locations.

Either that, or Nintendo is (rather arrogantly) suggesting that Microsoft and Sony's studios aren't 'powerful'.

Someone pulled out more info from the financial report, but I've lost the quote in the NeoGAF thread. They literally mean "in the same building". They're talking about how Nintendo software and hardware teams are only rooms apart so they can combine both software and hardware design in a way that the other two can't. E.G. Wii Fit was designed by the hardware and software people, but the teams were so close together that it was like one big team, rather than two smaller ones.

Apart from Team Ico, all of Sony's studios would be first-party and not in-house. They've worded it in a funny way to pimp themselves more to the shareholders, basically.

What Is Nintendo's Game Plan?

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