The other question is that you'll be competing with Steam's (who AFAIK is quite interactive, but require you to own the Steam version of the game in question) and Gamersgate (who aren't afraid in selling guides for console games). If you can sell your guide at, ooh... under £5, and be top quality at it, you *might* be on to a winner, since there is a market in premium guides. I'd also advice having at least one full complete guide being free, so people can try before they buy. Ideally, a proportion of guides (say, 1 in 20) would be free, so that people don't have to trudge back to (for sake of example) the Dead Space 2 guide for their trial in a year's time. The problem is ultimately building your brand: all Steam and Gamersgate sells are Prima guides, I'd imagine because the brand has attraction with casual gamers. The hardcore gamers generally speaking are aware of GameFAQs and use it. Ultimately, aside from us, I'm not entirely sure where your market is.
Well the guides will be under a fiver, they'll be professionally produced (in both visual and written contexts), there will be a nice selection of free guides on offer from day 1 (some of which may or may not have been specially adapted and enhanced from my iPhone Guides...
), and we're not looking to directly compete with GameFAQ's.
At the end of the day, GF relies on authors to update their guides in their own time for free (so no complete guides on day 1). There's no images or video and you have to trudge through a large text file. Then there's the official guides who offer a static experience that may be official and available on day 1, but they lack a certain something that GamerGuides.com will have. Something - genuinely - innovative and fresh in the guide world. An idea that'll change how you perceive a guide should be developed (no seriously, it's strawberry floating awesome and so, sooo helpful to the player).
GG.com will be a premium guide positioning, with FULL guides available on day 1, with full HD video (1080p/720p) and that special something no other guide site currently has. And all for under a fiver (with a good selection of free guides to boot).