Edit: The truth is I think apple and their products get a lot of unfair criticism, especially lately as it's just popular to hate on the successful people/companies. It all goes in circles anyway and in a few years we'll all be hating on someone else.
Don't be naive. It's not the success of Apple that's hated (how many people hate every new Microsoft product because they're successful, or lambast every new car Toyota makes), it's the branding. Apple brand every new product in an incredibly pretentious way that attracts a certain sort of person. For strawberry float's sake, they branded the iPad as "magical." It's the pretentiousness and the image of Apple as less of a business and more of a lifestyle choice that gets people's backs up.
Well, I'm just a gadget geek, and I want an iPad because I it looks ace. I don't think there are many people under the illusion that they're buying a "magical" and "revolutionary" masterpiece.
Do people really "hate" businesses for constructing a brand image, or (shock! horror!) marketing products with hyperberbole? It's pretty much the aim of all marketing to make consumer products seem like lifechanging, must have items. When Natal and PS Move are being shown off at E3, do you really think Microsoft and Sony will telling it like it is? Of course not! They'll all be going on about how they'll change the way we play games. Heck, given his past record, Peter Molyneux could even describe Natal as "magical and revolutionary".
They're not alone either. Google launched their own branded phone a while back: the Nexus One. They pitched it as being so powerful, it went beyond the definition of a smartphone to become a... SUPERPHONE!!!!1111 Those crazy marking types. Next thing you know Sony will be pitching consoles as supercomputers.
I play games and mumble over them: http://www.youtube.com/user/Mogster2013