I used to work in a team that had to deal with customers who were victims of phishing emails and the like. Speaking to them was always interesting as there were so many who were duped by things that they saw as completely legitimate.
The one that always stuck with me was a girl who'd paid a deposit towards securing a place in a modelling agency. I ended up talking to her Dad who finished the conversation with this gem:
"I thought there was something dodgy going on. I mean, I know she's my daughter, and I love her...but she's not exactly catwalk material..."