...and here are links and sound bites for the games they've highlighted so far:
Speed DemonsSpeed Demons looks like Spy Hunter and plays like Burnout, and it's by App Store royalty. Is it good? Reader, it is wonderful.
Where Cards FallIt is astonishing to me that Apple Arcade has launched with stuff this good, and it's just lurking in there waiting to be discovered.
Agent InterceptAgent Intercept isn't as polished and pure as Speed Demons, perhaps, but it's still a lovely knockabout chase-'em-up game
Painty MobLast night I almost leapt out of bed and ran into the street wearing just my pyjamas, grabbing anyone I could find and loudly yelling, "Apple Arcade! It's this new thing on iOS! First month's free! The only game you need is Painty Mob!" I had been playing Painty Mob for about five minutes by that point. Now I'm several hours deep. The only difference is this: now I would yell even louder.
Skate CityBest of all, though, is the sheer mood of the thing. Los Angeles, Oslo and Barcelona are all gloriously strange places to skate through, bloomy, misty, given to sudden downpours. There is a real sense of melancholy to Skate City that fits beautifully with the business of subverting urban spaces for the hell of it
The Pinball WizardWhen you fall through the well, as I often do, you don't just lose a bit of health, you also have to witness the indignity of your hero climbing back upstairs again. The Pinball Wizard is full of stuff like this: it has been conjured with wit and charm.
What the GolfWhat the Golf has got the lot, and it knows it just needs to keep it simple and pure: the game is catapulting things at other things whilst being constantly foiled, at every stage along the way, by the game itself. There's no point explaining it any more than that.
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I'm hugely tempted to investigate further. It seems that Apple is really serious about the service.