Jenuall wrote:#MenAreTrash may work well on a lot of moderates, and lets face it - the people who are broadly already on your side. In addition to this it can act as a fantastic call to arms and identifier of people with shared views - that is A Good Thing™
But this approach will rile the strawberry float out of the people who you most need to get your message across to - y'know the ones who genuinely are full on trash. It should not be seen as a crushing defeat to explore other options for bringing more of those people on board.
But might be the most needing of your message - but also the least likely to listen to it in
any other format.
And IF (and it's if) as you say it'll already work well on the largest part of your audience...why deviate?
You don't need absolute conversion rate - you need
sufficient. Why stop a message that should be effective to the largest part of your audience (you said that, not me) to try and focus instead on the likely unsalvageable? Your argument seems to be "how do you reach the minority"?
Made up example again
If #MenareTrash" makes 60% of moderates/undecided consider than change their mind is it a better strategy than some magic strategy (I don't think anyone's actually said what it is other than "don't call them out") that magically converts the 10% most scummiest?