GRcade

I just use the shop closest to me so their ads mean nothing. I suppose you could see them as being sexist but a lot of Mothers are like that and really, it's only a silly ad that will be forgotten about relatively quickly.

I can understand people without mums feeling the pain over ads like this but at Christmas you get all sorts of reminders anyway. As sad as it is for those people, it isn't really grounds to officially complain.

I suppose it's like a couple who can't have kids. Christmas is largely thrown down our throats as being a magical time of year with ads showing kids opening their presents. Must be painful for them too.

I suppose my point is, you can't really get rid of ads like this without heading towards some dull as dishwater, generic, all inclusive claptrap.

captain red dog wrote:I can understand people without mums feeling the pain over ads like this but at Christmas you get all sorts of reminders anyway. As sad as it is for those people, it isn't really grounds to officially complain.

I suppose it's like a couple who can't have kids. Christmas is largely thrown down our throats as being a magical time of year with ads showing kids opening their presents. Must be painful for them too.

I suppose my point is, you can't really get rid of ads like this without heading towards some dull as dishwater, generic, all inclusive claptrap.

Exactly, if one can be offended about something than we can all be about everything... What about poor people who cannot afford to buy their kids the xmas pressie they are seeing on TV? Separated people who know that their ex wife will probably do the Xmas meal for another family? and vice versa, women who really want to cook a xmas meal for their family, but their men have left their family to start a new life with someone else?

So many people have lost some relative and get perfect family pictures shoved in their face on TV all the time....

Really, being offended by something does not entitle you to anything.... otherwise its Libya and the innocence of muslims all over again

Everyone who's offended by this, stop being offended RIGHT NOW. I've looked at the advert and it isn't offensive so stop being bumpain pussy crybaby fags and sort your strawberry floating lives out. How dare you say you're offended by something that isn't offensive. Why are you even telling me I don't care. You just want to be offended. Stop being offended.

Alright, $ilva?

I keep reading the title as "sexiest" and every single time, have my hopes crushed.

Ad is spot on.

My mum takes care of the cooking at Christmas which is great and also tasty.

Minto wrote:Ad is spot on.

No... 'Behind every great Christmas there's mum' is unequivocally false.

I think this leads to an equally relevant point about how oppressive christmas advertising is in general - in that we get this incredible ideal image of what we should be aspiring to, however the reality is never quite as we are lead to believe it should be, and so this dictatorially-enforced happiness actually just makes us miserable. I am so very glad I don't watch TV anymore, as I have missed out on the barrage of advertising bullshit that this epitomises.