BBC News - "Gaming now worth more than video, music and the BBC combined"

Anything to do with games at all.
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Meep
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Location: Belfast

PostRe: BBC News - "Gaming now worth more than video, music and the BBC combined"
by Meep » Sun Jan 06, 2019 11:46 am

The massive marketing budgets that "AAA" games have shows you the problem. The industry is overstretching itself because the money men have hyped its earning potential and now need to deliver for those who bought into the projects. All the investors want the next game to sell better than the previous one every single time. That creates a huge amount of pressure to make something sell in a way that is unrealistic.

Like many other industries, games development is a victims of the obsession with 'growth'. If there is no growth, if the games do not sell more every time, they are deemed a failure regardless of how many millions of copies they shift. For these people, who have their bonuses pay on the basis of how much they manage to increase market share, simply staying profitable is not good enough. It's all about continuing the short-term gains.

I am kind of afraid there might be a "gaming bubble" that will burst due to overheating of the market and increasingly ridiculous goals being set for big budget games.


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