Brand Loyalty

PostBrand Loyalty by **Rubix** » Thu May 30, 2019 4:14 pm

Im interested in how loyal you are to companies. Do you stick to one brand of console, trainer, food or phone? Let us hear about it

I guess I'm a mixed bag, I stick with Sony and Nintendo. Ive stuck with Apple since the second generation of phone leaving Nokia. Ive left Panasonic for Samsung TVs and I'm on the brink of leaving Fitbit for Garmin on smart watches.

PostRe: Brand Loyalty by **Moggy** » Thu May 30, 2019 4:16 pm

The only time I’m loyal is when I am too lazy to swap around for deals.

PostRe: Brand Loyalty by **Rubix** » Thu May 30, 2019 4:22 pm

Isn’t that all the time?

PostRe: Brand Loyalty by **Skarjo** » Thu May 30, 2019 4:23 pm

I'm loyal to the brands where it's too much of a ballache to extricate myself from it. My school runs on Apple, so my school Mac meant that I stuck with iPhone and iPad because they talk to each other really easily.

And Nintendo, even though in terms of their hardware it's essentially stockholm syndrome.

PostRe: Brand Loyalty by **<]:^D** » Thu May 30, 2019 4:42 pm

im only 'loyal' in the sense that it is sometimes difficult or annoying to switch brands/services.

PostRe: Brand Loyalty by KK » Thu May 30, 2019 4:49 pm

Food brands not particularly. Supermarkets I lean towards Sainsbury’s but shop everywhere. Clothes I prefer Nike and Marks and Spencer but again will happily wear most brands if I happen to see and like it.

Tablet and phones would be Apple, laptops I now tend to focus on what Apple, Dell and Microsoft are up to, consoles no, TV and sound Sony or LG, vacuum cleaners Dyson, and appliances LG, Panasonic, Bosch, and Samsung.

Razor blades and shaving cream I’ve never deviated from Gillette.

Toiletries I used to bounce around but now tend to stick with L’Oreal Men and Head and Shoulders. Teeth Oral B or Colgate.

Flights always Virgin or British Airways. I’m not dying on a Ryanair plane.

Parcels always Royal Mail and the Post Office.

Utilities no, though will still stick to a reputable or familiar name.

Home insurance I’ve used countless. Stuck with Aviva this year as for the first time in history they didn’t hike the price in year 2.

PostRe: Brand Loyalty by **Rubix** » Thu May 30, 2019 5:02 pm

KK wrote:Razor blades and shaving cream I’ve never deviated from Gillette.

So much better cheaper razors out there, Gillette has gone so expensive now

PostRe: Brand Loyalty by **Moggy** » Thu May 30, 2019 5:03 pm

Rubix wrote:Isn’t that all the time?

Pretty much :lol:

Corazon de Leon · PostRe: Brand Loyalty by **Corazon de Leon** » Thu May 30, 2019 5:05 pm

Only for insurance really.

PostRe: Brand Loyalty by **Outrunner** » Thu May 30, 2019 5:13 pm

Flights, almost exclusively KLM, I find their flights to be usually the cheapest and their customer service is great.

Phone/computer - I'm all in on Googles ecosystem I have Pixel 2 XL and a Chromebook as my only computer.

General tech, not so much.

Consoles, I was very loyal to Sega. Since they dropped out of the market I've switched between Sony and Microsoft. I've dipped my to into gaming on Nintendo's consoles but only bought a Gamecube. Nothing personally against them but generally I'd be buying their consoles for a tiny handful of games.

PostRe: Brand Loyalty by **Saint of Killers** » Thu May 30, 2019 5:17 pm

I used to extol the longevity of Panasonic tech (thanks to an old portable CRT that *still* works), but after a shite plasma TV (so much burn in), phones (glitchy af) and microwave (rattled like a bastard, then the bulb went and came back and went again) I am done with that.

PostRe: Brand Loyalty by **Ste** » Thu May 30, 2019 6:19 pm

Once I'm happy with a brand I'll stick with it unless it dips drastically below expectations.

NickSCFC · PostRe: Brand Loyalty by **NickSCFC** » Thu May 30, 2019 7:57 pm

I tend to have a bias or brands I was familiar with as a kid/teen.

There was no Huawei, Lenovo or Hyundai back then, so they feel a bit alien to me.

PostRe: Brand Loyalty by **Robbo-92** » Thu May 30, 2019 8:13 pm

The only brand I’m very loyal towards is Nintendo, been primarily playing their games since I was introduced to them as a kid and these days the only console that gets loaded up is my Switch, to the extent where I probably won’t bother buying the next version of Sony’s or Microsoft’s offerings unless they really tempt me.

I feel like I’m slowly becoming more loyal to Apple, I use my iPad with such frequency that I really could not see myself without one and I’ve now bought an iPhone early this year (as my Windows phone sadly needed replacing) and they just work really well together, no plans to get a MacBook of sorts yet but if my cheap(ish) Windows PC dies and I need a replacement I certainly wouldn’t be against it.

Everything else I feel like I’m pretty flexible on. Insurance companies I try and switch every 2 or so years, general groceries whatever is on offer etc

PostRe: Brand Loyalty by **Tafdolphin** » Thu May 30, 2019 8:22 pm

100% no. I'd go so far as to say that anyone 'loyal' to a brand in the sense they feel some sort of emotional connection to them is a sap. Yes, even with Nintendo (and that's not aimed at you Robbo, just unfortunate timing). Most of the responses here aren't loyalty but designed lock-in behaviour engineered by most of the corporations mentioned, Apple perhaps being the worst offender.

PostRe: Brand Loyalty by **Robbo-92** » Thu May 30, 2019 8:42 pm

No offence taken Taf, I do agree that Apple do tend to try and get people locked into their ecosystem (which they clearly now have done with myself, I’m pretty locked into iOS having an iPad and an iPhone, thankfully not MacOS just yet!).

PostRe: Brand Loyalty by **Dual** » Thu May 30, 2019 8:59 pm

Consumerism. Smdh.

PostRe: Brand Loyalty by **Curls** » Thu May 30, 2019 11:45 pm

I would more say I’ll purposely not buy products.

I’d never buy a Sony phone as their warranty team screwed me over when one broke a few days after I’d bought it.

I try to avoid apple, but still do use the, to be fair, posting this from an iPad.

Airlines? How can people be loyal, you just get the plane that’s going to where you want to go surely?

Cars, maybe feel a little bit of loyalty to Toyota and Ford, both types of car I’ve had and would buy more of.
I’m anti loyal to Audi and bmw, would never ever dream of buying one of them.

PostRe: Brand Loyalty by **OrangeRKN** » Fri May 31, 2019 9:27 am

It's not so much "loyalty" as satisficing to minimise effort. I researched what bank to go with well enough and now I'm sticking with them unless there is a significant problem, because I don't want to spend the effort otherwise. It's not even engineered lock-in on the part of companies (although they're happy it happens), it's my own psychology regardless. Companies would have to actively engineer me out of it.

There are of course exceptions. I'm certainly "loyal" to the sports team I support, even though they are a "brand". Then there are the things I am effectively "loyal" to because of my opposition to the alternatives - Firefox rather than Chrome or Edge, DuckDuckGo rather than Google or Bing, and I'm sure others.

I don't think "being a fan of" a brand is the same as "brand loyalty". I very much like Nintendo products but I also have playstation consoles and a laptop, and I don't buy everything Nintendo.

PostRe: Brand Loyalty by **Tafdolphin** » Fri May 31, 2019 9:35 am

OrangeRKN wrote:I don't think "being a fan of" a brand is the same as "brand loyalty". I very much like Nintendo products but I also have playstation consoles and a laptop, and I don't buy everything Nintendo.

Agreed. People prefer certain products because certain products work better for them. This thread is filled with this. But a brand is a social identity concocted by a company to present a reality other than "Our aim is money, nothing else." Even friendly brands like Nintendo and DuckDuckGo are slaves to this framework. The fact that many people fall prey to this so effectively is testament to how subtle and effective marketing has become these days.

I know this is the easy choice, but I'd really like to hear from Nick and Photek in here. Both have reputations of being 'loyal' to different console brands and both are known to defend, sometimes aggressively, criticism of said brands. I'd really like to how they view their relationship to Sony and Microsoft respectively.

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