Cadbury's to shrink their multipacks even further

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KK
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PostCadbury's to shrink their multipacks even further
by KK » Fri Jul 17, 2020 11:20 am

BBC News wrote:All Cadbury chocolate bars sold in multipacks will shrink by the end of 2021 to reduce their calorie count, owner Mondelez has announced.

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Popular treats including Crunchie, Twirl and Wispa bars will contain no more than 200 calories each when sold in a four-pack.

However, the price will stay the same. Bars sold individually will not change.

Chocolate fans took to Twitter to denounce the latest example of what has become known as "shrinkflation".

That is when food manufacturers reduce the weight of their products without shrinking the price.

"We must play our part in tackling obesity and are committed to doing so without compromising on consumer choice," said Louise Stigant, UK managing director at Mondelez International.

When asked why "single-serve" bars were unaffected, a spokesperson for Mondelez said the firm believed in "offering consumers different portion sizes for different occasions".

The spokesperson confirmed that the list price for multipacks would not change and said pricing was up to retailers.

'Profit or health?'

Consumers were sceptical, with one tweeting that Cadbury should change the name of its Double Decker bar to Minibus.

"Cadbury trying to say that the change is for health reasons when it seems painfully obvious it's for profit margins," said another disgruntled customer.

This is not the first time that Mondelez has run into opposition after altering the size of its chocolate bars.

In 2016, it reduced the weight of its Toblerone bar from 200g to 150g by spacing out its distinctive triangular chunks, but it reversed the change two years later.

https://www.bbc.co.uk/news/business-53442884

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They're hardly very big now!

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PostRe: Cadbury's to shrink their multipacks even further
by Poser » Fri Jul 17, 2020 11:26 am

The good news being that if they reduce the pack sizes, you can eat far more packs.

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PostRe: Cadbury's to shrink their multipacks even further
by Jenuall » Fri Jul 17, 2020 11:29 am

How much smaller can they get? The multipacks are already essentially down to what was the "fun size" category before!

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PostRe: Cadbury's to shrink their multipacks even further
by KK » Fri Jul 17, 2020 11:33 am

They seem determined to stick to that £1 promo price point rather than increase the price or lower profits, even if the size of the product becomes farically small.

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PostRe: Cadbury's to shrink their multipacks even further
by Ironhide » Fri Jul 17, 2020 11:52 am

"We must play our part in tackling obesity and are committed to doing so without compromising on consumer choice,"


:lol: :lol: :lol: What a load of gooseberry fool


Cadbury's chocolate is strawberry floating vile nowadays, it was never great to begin with but it's almost inedible now, and in tiny portions too.

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PostRe: Cadbury's to shrink their multipacks even further
by Moggy » Fri Jul 17, 2020 12:00 pm

I'm sure the real reason is to reduce calories :lol:

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PostRe: Cadbury's to shrink their multipacks even further
by rinks » Fri Jul 17, 2020 12:24 pm

OK. I’ll just eat them a pack at a time.

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Eighthours
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PostRe: Cadbury's to shrink their multipacks even further
by Eighthours » Fri Jul 17, 2020 12:26 pm

Nothing to do with profits, no sirree. All health. Health!

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PostRe: Cadbury's to shrink their multipacks even further
by Hime » Fri Jul 17, 2020 12:27 pm

Ironhide wrote:
"We must play our part in tackling obesity and are committed to doing so without compromising on consumer choice,"


:lol: :lol: :lol: What a load of gooseberry fool


Cadbury's chocolate is strawberry floating vile nowadays, it was never great to begin with but it's almost inedible now, and in tiny portions too.

Inedible!? Come on mate, a bit of food snobbery is fine but a Cadburys fruit and nut is still bloody good.

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PostRe: Cadbury's to shrink their multipacks even further
by Return_of_the_STAR » Fri Jul 17, 2020 12:29 pm

It’s either price rises or shrink the size of the product. For years it was always just price rises. The shrinking won’t go on forever and they will have to start upping prices.

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Lagamorph
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PostRe: Cadbury's to shrink their multipacks even further
by Lagamorph » Fri Jul 17, 2020 12:37 pm

At least come up with a believable excuse like "Production costs have increased so we have to either reduce sizes or increase costs".
Hiding behind health reasons though is just transparent bullshit.

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PostRe: Cadbury's to shrink their multipacks even further
by Chocolate-Milk » Fri Jul 17, 2020 12:45 pm

Imagine trying to explain it as "tackling obesity" when all you sell is strawberry floating chocolate.

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PostRe: Cadbury's to shrink their multipacks even further
by <]:^D » Fri Jul 17, 2020 12:56 pm

dont eat it anyway so im not fussed

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PostRe: Cadbury's to shrink their multipacks even further
by Zilnad » Fri Jul 17, 2020 12:57 pm

So long as they don't touch the massive bars. When I buy chocolate, I only buy the massive bars. More cost efficient.

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PostRe: Cadbury's to shrink their multipacks even further
by Dual » Fri Jul 17, 2020 1:50 pm

Won't eat Cadbury after it was taken over by AMERICA

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PostRe: Cadbury's to shrink their multipacks even further
by Lotus » Fri Jul 17, 2020 1:51 pm

Haven't bought anything Cadbury's related since they sold out to Kraft, so I'm not bothered by this, but the excuses are laughable. Hiding behind lies about obesity and 'consumer choice' is ridiculous. Shame that when anything like this happens people generally just keep on buying the products anyway.

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PostRe: Cadbury's to shrink their multipacks even further
by <]:^D » Fri Jul 17, 2020 2:02 pm

Dual wrote:Won't eat Cadbury after it was taken over by AMERICA


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Eighthours
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PostRe: Cadbury's to shrink their multipacks even further
by Eighthours » Fri Jul 17, 2020 2:07 pm

I remember when it was 28p for a normal Mars bar and 42p for a king size. Never had it so good, etc.

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PostRe: Cadbury's to shrink their multipacks even further
by OrangeRKN » Fri Jul 17, 2020 2:08 pm

Lotus wrote:Haven't bought anything Cadbury's related since they sold out to Kraft, so I'm not bothered by this, but the excuses are laughable. Hiding behind lies about obesity and 'consumer choice' is ridiculous. Shame that when anything like this happens people generally just keep on buying the products anyway.


What are they going to do, take a moral stand by buying Nestle instead?

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PostRe: Cadbury's to shrink their multipacks even further
by Qikz » Fri Jul 17, 2020 2:19 pm

So I assume the cost of the multipacks will be going down to reflect the new size? No? Oh right lmao of course not.

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