A giclee that size costs about £4 to print, so, wondering what the retail cost is for signed/edition work. Might be ridiculous.
Ah, £30, that's not too bad. Depends how many they are releasing. Bit of a scarcity gimmick these things. I think they can do more compelling artwork like, digital sketch/paintings. This looks more like a movie poster, there's not all that much detail to appreciate in imagery like that.
Example: the reproduction of the Metroid II airbrush from the 90s in Metroid: Samus Returns legacy edition was really good. I scanned it before selling it.
With digital art/photoshop style stuff, I don't really see the point.