Sky News YouGov wrote:Danish brewers Carlsberg sparked confusion after promoting a series of tweets ridiculing the taste of their own beer, likening it to bath water among other less than favourable comparisons.
Yet this wasn’t some serious error from Carlsberg’s social media team, but the start of a carefully brewed marketing campaign, one amended with a tweaked version of their famous slogan: “Probably not the best beer in the world”.
The brewer announced that it would be creating a new beer from scratch, with a hope to challenge drinkers to re-trial Carlsberg by acknowledging the ‘truth’ about the previous quality of Carlsberg.
Despite the Carlsberg group doing well everywhere, turnover increased by 6.5% and net profits by 9%, sales have declined in the United Kingdom. CEO Cees 't Hart explains that a few years ago, he lowered the alcohol volume of the beer to avoid having to pay excises, but the British consumer did not appreciate that change and the brand's market share plummeted. Still, the British market represents a fifth of Carlsberg's total volume.
Liam Newton, vice president of marketing, said: "At Carlsberg UK, we lost our way. We focused on brewing quantity, not quality; we became one of the cheapest, not the best.
"In order to live up to our promise of being 'probably the best beer in the world', we had to start again.
"We've completely re-brewed Carlsberg from head to hop."
The new product, which reached UK store shelves last month, has the same alcohol content of 3.8% but a "crisper, fuller flavour".
It also features new packaging that will reduce plastic use at the company by 50%, thanks to an innovative glue technology.
The brewer shared some of the disparaging remarks made about its old product as part of the new campaign.
Online reviews had claimed Carlsberg "tastes like bitter divorce" or was "like drinking the bath water your nan died in".
Carlsberg might have recently admitted that they’re probably not the best beer in the world, but Liverpool fans don’t care.
Following their triumphant win at Anfield last night, football fans have gone wild for a limited edition all-red beer from Carlsberg.
Supporters of the Merseyside club were ecstatic after their historic win against Barcelona, sending them to the final of the Champions League. The alcohol brand – who are sponsors of the football team – have created the colourful stuff to celebrate their partnership.
Every beer I've tried tasted of stale piss with an awful bitter aftertaste. The most tolerable one I've had was Velkopopovický Kozel when I went to Prague recently, and even that became undrinkable about halfway through.