Oh this is so right. But vast quantities of the comic fanbase don't really want diversity. How many people go into the comic shop and will buy anything with an X on the cover. I can think of a fiar few I know in my shop alone. Same with the titles headlined as the Avengers - the title Justice League Dark makes me want to
but you can understand as if this was deemed Shadowpact or something similar it would probably drop 5,000 units. Depressing but true.
I try out everything that Vertigo put out as they have been consistently trying interesting things, but it depresses me that not everyone does try things out. It's great to see Image, Boom et.al trying to put out good diverse comics - but a large number of comic-folk don't give a damn. The fact is 'Batman' outsells 'Detective Comics' irrelevant of the quality of each title as some folk only buy based on the title (and I'm not talking about people buying their first comic at the newsagent I'm talking about people that should know the difference).
The fact that people will buy comics of certain characters irrelevant of whose writing it - really? You are part of the problem. Some of my favourite comics right now are on characters who initially I would have no time for - buying two Punisher titles a month being a prime example of this.
Back to the whole Marvel vs. DC - on average I would say that Marvel has the better roster of talent - Brubaker, Rucka, Hickman, Aaron and now Wood are all top-tier in my book - I just wish they'd embrace more off-kilter titles, where I find a lot of enjoyment. DC on the other hand have IMO a weaker roster of talent and appear to have talent-relation problems (so many of the above list worked for DC first and then went and signed exclusives at Marvel - shows you are doing something wrong) - but DC have allowed smaller titles to flourish and if they are allowed to take credit for the Vertigo universe as well, then that's the reason, month-on-month I find myself buying more DC.