FIFA/EA - FIFA want more money! EA to rebrand annual game EA Sports FC/ FIFA to dev their own franchise going forward

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ITSMILNER
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PostFIFA/EA - FIFA want more money! EA to rebrand annual game EA Sports FC/ FIFA to dev their own franchise going forward
by ITSMILNER » Wed Oct 13, 2021 5:08 pm

twitter.com/ZhugeEX/status/1448314110618312708



EA have been rumoured to be dropping the FIFA branding and it looks like this is why.

Last edited by ITSMILNER on Thu Mar 24, 2022 7:48 pm, edited 1 time in total.
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Herdanos
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PostRe: FIFA want EA to pay $1bil every 4 years to use the FIFA branding
by Herdanos » Wed Oct 13, 2021 5:11 pm

So... EA Football 2023 incoming?

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Cheeky Devlin
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PostRe: FIFA want EA to pay $1bil every 4 years to use the FIFA branding
by Cheeky Devlin » Wed Oct 13, 2021 5:17 pm

So one massive piece-of-shit organisation is having a tiff with another massive piece-of-shit organisation over money. What a shock.

I would laugh my arse off if Konami snagged it off them and rebranded eFootball (Or whatever the strawberry float that atrocity is called) as FIFA. If only because of the confusion it would cause.

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Saint of Killers
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PostRe: FIFA want EA to pay $1bil every 4 years to use the FIFA branding
by Saint of Killers » Wed Oct 13, 2021 5:18 pm

How many billions do EA make from FIFA / Ultimate Team / lootboxes?

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Lex-Man
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PostRe: FIFA want EA to pay $1bil every 4 years to use the FIFA branding
by Lex-Man » Wed Oct 13, 2021 5:30 pm

They make about a billion a year off of just the UT stuff I believe, although that's from a bunch of different games.

https://www.goal.com/en/news/how-much-m ... kz54rtrp68

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Jezo
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PostRe: FIFA want EA to pay $1bil every 4 years to use the FIFA branding
by Jezo » Wed Oct 13, 2021 5:34 pm

>1 billion every 4 years
Sooo 250 million a year? What's the significance of 4 years' worth? Either way, seems a bit silly. Would the FIFA series really be at a loss if it rebranded?

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PostRe: FIFA want EA to pay $1bil every 4 years to use the FIFA branding
by KK » Wed Oct 13, 2021 5:53 pm

While we don’t need to return to the silly period in the late ‘90s when it felt like there was a new football game coming out virtually every month, it would be nice to have more competition in this genre again with more of an even playing field. That all encompassing FIFA license made it impossible for anyone else to really compete.

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PostRe: FIFA want EA to pay $1bil every 4 years to use the FIFA branding
by jawa_ » Wed Oct 13, 2021 6:17 pm

Saint of Killers wrote:How many billions do EA make from FIFA / Ultimate Team / lootboxes?


Ultimate Team modes now account for almost a third of EA's revenue:
vg247.com wrote:EA revealed... that Ultimate Team made $1.62 billion over the course of fiscal year 2021, which ended in March. This amounted to a whopping 29% of EA's entire net revenue that year ($5.6B)


...and the Ultimate Team income has grown massively over the past six years:

twitter.com/ZhugeEX/status/1397650874378465281



This huge income has enabled EA to gain a virtual monopoly of the console football game market. Many younger gamers have grown up regarding FIFA as being the only football game in town; PES was played by a generally older crowd and few other (no other?) football games have really challenged EA's dominance for many years. With players of the Ultimate Team modes unable to carry over players/data to the next annual release, EA sees fresh income on this huge scale every year.

"EA Sports FC" is - IMHO - a lousy name, but the game is so well known by a massive number of players that it doesn't really matter what it is called. Who knows, maybe EA will instead pursue the UEFA brand in the future. They're unlikely to see any serious challengers in the market because FIFA and UEFA have set a bar for branding cost that most other publishers would baulk at; especially for a new, untested game.

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GrinWithoutaKat
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PostRe: FIFA want EA to pay $1bil every 4 years to use the FIFA branding
by GrinWithoutaKat » Wed Oct 13, 2021 6:27 pm

I'm not sure how easy they'd find a rebrand. I know it happened with Football Manager almost 20 years ago, but I feel like that was a much more clued up crowd. I bet a huge percentage of the FIFA userbase doesn't buy any other games, won't visit gaming websites or anything, and will just wonder why FIFA 24 is not on Amazon or in Tesco.

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PostRe: FIFA want EA to pay $1bil every 4 years to use the FIFA branding
by Jezo » Wed Oct 13, 2021 6:27 pm

Is this why we haven't gotten another Mario Strikers?

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PostRe: FIFA want EA to pay $1bil every 4 years to use the FIFA branding
by rinks » Wed Oct 13, 2021 7:17 pm

Not that I’m one to defend EA, but that price for a licence is absurd, and FIFA are over-valuing themselves. EA should call FIFA’s bluff, because nobody else is going pay what FIFA are asking. And EA rebranded their golf series, when Tiger Woods went into the rough.

They should relaunch it as Viva Football. Or Fever.

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Herdanos
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PostRe: FIFA want EA to pay $1bil every 4 years to use the FIFA branding
by Herdanos » Wed Oct 13, 2021 7:40 pm

They should pay nothing, then relaunch the series as "Fee:FA".

GrinWithoutaKat wrote:I bet a huge percentage of the FIFA userbase doesn't buy any other games, won't visit gaming websites or anything, and will just wonder why FIFA 24 is not on Amazon or in Tesco.


If any of them survived the Jif to Cif malarkey, they'll be on board for Fee:FA 23.

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PostRe: FIFA want EA to pay $1bil every 4 years to use the FIFA branding
by kerr9000 » Wed Oct 13, 2021 7:48 pm

It would cost a darn lot less to pay for a load of TV and internet Adds to promote a new name with an add saying ''EA made Fifa for years we will continue to make the same great football games but now they will be called EA Soccer'' or whatever other name they can come up with , a one up cost for that beats shed loads every 4 years.

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PostRe: FIFA want EA to pay $1bil every 4 years to use the FIFA branding
by Lagamorph » Wed Oct 13, 2021 8:02 pm

Don't forget part of it was also Fifa wanting to clamp down on what EA could monetise outside of the core game so that Fifa could monetise it themselves.

The dispute is not just about money, though. The talks have also stalled because FIFA and EA cannot agree what the gamer's exclusive rights should include.

FIFA would prefer to limit EA's exclusivity to the narrow parameters around use in a soccer game, most likely in an effort to seek new revenue streams for the rights it would retain. EA Sports, meanwhile, contends the company should be allowed to explore other ventures within its FIFA video game ecosystem, including highlights of actual games, arena video game tournaments and digital products like NFTs.

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PostRe: FIFA want EA to pay $1bil every 4 years to use the FIFA branding
by Ironhide » Wed Oct 13, 2021 8:37 pm

Both are corrupt shitheaps so I don't care either way.

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PostRe: FIFA want EA to pay $1bil every 4 years to use the FIFA branding
by Sprouty » Wed Oct 13, 2021 10:08 pm

Back in the day, Pro Evo was the much better football game. These days, I tend to pick up Fifa once every two or three years. It's a good game, but football doesn't really change that much. If you can accept having outdated teams, there is no need for a new game every year. The money EA are making from Ultimate Team is insane. The packs are basically gambling and I know people who have spent thousands of pounds on the game in the hope of packing a decent player. To be honest, Ultimate Team is fun, but it's the same game, year after year, with another reset and the newest set of rare players slowly pushing the bar on a weekly basis, but it's a con that people clearly fall for, year after year. I never spent a penny on UT, but I quite enjoy card trading and essentially there is a very decent card trading game included in there.

It's not worth the money Fifa are asking for. If EA retain the rights to the majority of leagues, teams and players, it will be the go to football game, regardless of what name they stick on it. I don't actually think losing the Fifa licence will do EA much harm, there is virtually no competition.

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PostRe: FIFA want EA to pay $1bil every 4 years to use the FIFA branding
by PatSharpsMullet » Wed Oct 13, 2021 10:18 pm

SillySprout wrote:It's not worth the money Fifa are asking for. If EA retain the rights to the majority of leagues, teams and players, it will be the go to football game, regardless of what name they stick on it. I don't actually think losing the Fifa licence will do EA much harm, there is virtually no competition.

They would be better off spending the money on aquiring the licence for leagues they don't currently have in the game. They may actually make more sales too as a result of it.

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PostRe: FIFA want EA to pay $1bil every 4 years to use the FIFA branding
by BID0 » Wed Oct 13, 2021 11:51 pm

eaFootball

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Tomous
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PostRe: FIFA want EA to pay $1bil every 4 years to use the FIFA branding
by Tomous » Thu Oct 14, 2021 12:14 am

FIFA :lol:

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PostRe: FIFA want EA to pay $1bil every 4 years to use the FIFA branding
by Drej » Thu Oct 14, 2021 7:47 am

GrinWithoutaKat wrote:I'm not sure how easy they'd find a rebrand. I know it happened with Football Manager almost 20 years ago, but I feel like that was a much more clued up crowd. I bet a huge percentage of the FIFA userbase doesn't buy any other games, won't visit gaming websites or anything, and will just wonder why FIFA 24 is not on Amazon or in Tesco.


This 100%

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