GRcade

EA could just update the current game thoughout the year, gradually reducing the prominence of the FIFA name and showcasing its replacement branding. By the time the next game is released, those people who only play FIFA will have been retrained to recognise the new title.

And FUT, the big cash cow, now stands for Football Ultimate Team.

Think of how many reseteras you could buy with $1 billion dollars

rinks wrote:EA could just update the current game thoughout the year, gradually reducing the prominence of the FIFA name and showcasing its replacement branding. By the time the next game is released, those people who only play FIFA will have been retrained to recognise the new title.

And FUT, the big cash cow, now stands for Football Ultimate Team.

They might just rebrand the game to Ultimate Team

rinks wrote:And EA rebranded their golf series, when Tiger Woods went into the rough.

Am I imagining this, or did sales go drastically downhill after they took Tiger Woods off the boxart and replaced him with Rory McIlroy?

They are both shitty organisations.

I don't know what FIFA think is going to happen if EA refuse though. Konami aren't going to pay that sort of money and I can't see any other company wanting to make a new football game and pay $1b to FIFA.

Yeah, back most of the comments on here. I reckon they’ll be some sort of middle ground. EA won’t want to take the risk (but it’s a lot of money) and FIFA will know that no one else can or will pay it.

This is of course, unless activision, or Microsoft don’t sniff an opportunity to brand a football game with ‘FIFA’.

What about "Sepp Blatter's Football 23"

Moggy wrote:They are both shitty organisations.

I don't know what FIFA think is going to happen if EA refuse though. Konami aren't going to pay that sort of money and I can't see any other company wanting to make a new football game and pay $1b to FIFA.

They'd probably need someone like 2K to step into the football game market.

Tomous wrote:

Moggy wrote:They are both shitty organisations.

I don't know what FIFA think is going to happen if EA refuse though. Konami aren't going to pay that sort of money and I can't see any other company wanting to make a new football game and pay $1b to FIFA.

They'd probably need someone like 2K to step into the football game market.

Are they going to spend $1b just on the name for a game they haven't even started coding?

Moggy wrote:

Tomous wrote:

Moggy wrote:They are both shitty organisations.

I don't know what FIFA think is going to happen if EA refuse though. Konami aren't going to pay that sort of money and I can't see any other company wanting to make a new football game and pay $1b to FIFA.

They'd probably need someone like 2K to step into the football game market.

Are they going to spend $1b just on the name for a game they haven't even started coding?

No, of course not, but if EA walk away they'll want to sell it to someone for something.

Tomous wrote:

Moggy wrote:

Tomous wrote:

Moggy wrote:They are both shitty organisations.

I don't know what FIFA think is going to happen if EA refuse though. Konami aren't going to pay that sort of money and I can't see any other company wanting to make a new football game and pay $1b to FIFA.

They'd probably need someone like 2K to step into the football game market.

Are they going to spend $1b just on the name for a game they haven't even started coding?

No, of course not, but if EA walk away they'll want to sell it to someone for something.

Of course. But there's no guarantee for FIFA that they can flog it for any more (or even the same) as EA are currently paying.

If EA tell them to strawberry float off, they'll gooseberry fool themselves.

Moggy wrote:

Tomous wrote:

Moggy wrote:

Tomous wrote:

Moggy wrote:They are both shitty organisations.

I don't know what FIFA think is going to happen if EA refuse though. Konami aren't going to pay that sort of money and I can't see any other company wanting to make a new football game and pay $1b to FIFA.

They'd probably need someone like 2K to step into the football game market.

Are they going to spend $1b just on the name for a game they haven't even started coding?

No, of course not, but if EA walk away they'll want to sell it to someone for something.

Of course. But there's no guarantee for FIFA that they can flog it for any more (or even the same) as EA are currently paying.

If EA tell them to strawberry float off, they'll gooseberry fool themselves.

Indeed.

And they probably don't want to push FIFA too hard because the more they look at their branding the more they might think they don't need it, or at least it's not worth the money they're paying.

If FIFA are so sure of the value of their brand, maybe they should buy Konami and stick the name on eFootball.

KK wrote:

rinks wrote:And EA rebranded their golf series, when Tiger Woods went into the rough.

Am I imagining this, or did sales go drastically downhill after they took Tiger Woods off the boxart and replaced him with Rory McIlroy?

That's a much harder rebrand.

They'll easily manage to rebrand FIFA. As someone else said- use the first year's payment of 250m purely on marketing and branding instead. Any half decent agency could smash it out the park with even a fraction of that money.

"Get the F out!"

IFA 2023 - Interactive Football Arcade

In pure football terms though it'd be funniest if EA simply went to UEFA.

fi.fa. Soccer

https://en.m.wikipedia.org/wiki/Fieri_facias

Didn't EA trademark 'EA Sports FC' a couple of weeks ago?

That's a terrible name though, so I fully expect some compromise to be reached and both parties to continue as is. It's in the interest of both parties to keep the deal going.

Feefa23

I do think them losing the licence would be a good time for another developer to put out their own football game.

Honestly I'm surprised 2K don't have one already, though they are potentially even scummier than EA.

Would be good to see someone new put out a contender in the genre.