Piers Morgan: Uncensored on Talk TV kicked off with a strong 317,000 viewers (a 2% share of the audience) at 8pm-9pm but completely collapsed following his show, according to overnight figures from BARB.
Launching with an extended interview with former US president Donald Trump, the audience was well ahead of the 260,000 (1.6%) who watched Andrew Neil launch GB News on Sunday 13th June.
Morgan’s presidential interview, which will continue Tuesday night, peaked with a high of 400,000 (2.4%) at 8:55pm, edging ahead of the 336,000 (2.3%) peak for the debut of GB News.
Piers Morgan: Uncensored’s performance garnered a bigger audience across the hour than BBC News (135,000 / 0.8%), Sky News Tonight (107,000 / 0.7%) and GB News (33,000 / 0.2%), and easily beat the competition on other Freeview channels, including Stitch Please! on BBC3 (20,000 / 0.1%) at 8:30pm and a More 4 repeat of Escape to the Chateau (80,000 / 0.5%).
The majority of Morgan’s audience (54%) was over the age of 65.
Uncensored was followed across the 9pm hour by The Talk, which featured Sharon Osborne and Jeremy Kyle, and aired to an average of just 44,000 (0.3%).
Those figures would strongly indicate this is another one man band operation, just like GB News is the Nigel Farage channel. You look at that and have to think to yourself, Farage at 7pm, Morgan at 8, would be incredibly strong, channeling the format of FOX News (Tucker at 8, Hannity at 9).
That drop for Kyle and Osborne is ridiculous. Night 1 and people weren't even willing to give it more than 5 minutes.