- Joined in 2013
- Joined in 2008
- Location: Botswana
Steve Jarratt's undersold OPM by over 100,000 readers there. They hit in excess of 450,000 in 1999.
This is so true though:
"Instead of investing in the product, at Future it always felt like lots of cost-cutting to keep the [profit] margins up," says Jarratt, who left the company in 2011 and now works on a freelance basis contributing to the likes of Bitmap Books' series on retro gaming.
Future should have been best placed to see in the digital revolution in terms of videogames, with what would have been an unparalleled archive of reviews and features to this day, and they bollocked it up.
Magazines like T3 (another Steve Jarratt launch) and Top Gear magazine however continue to do well.