Prototype wrote:I think the reason people are offended by it as it's yet another attack on the perception that all men are creeps by default.
I get more offended by the way women are treated in places like Saudi Arabia than I do about a women being called a girl for example, yes.
This is an extension of the Not All Men argument, commonly interjected into online conversations by women about men.
Before its meteoric rise as an object of mockery in the early parts of 2014, “not all men” had a past life as an object of frustration. For feminist bloggers it was a classic derail, a bad-faith argument used to shift the focus of a discussion instead of engaging with it.
http://time.com/79357/not-all-men-a-bri ... -argument/The willful misunderstanding of generalised terminology ("men" here) to mean "each and every example falling under this classification" is used as a way of shifting focus. Conversations about the rise of toxic masculinity, rape culture and misogyny become conversations about how offended some men get when someone, anyone, dares attest there are negative aspects of our society's handle on the meaning of maleness.
At no point does the advert insist or even infer that every single man is evil and should be taught a lesson, but it is something easily retrofitted into the message by those with pre-existing insecurities. Although the negative reactions to the advert in here are pleasantly presented niceties compared to the vitriol online, they're still a little sad to see.