Half of UK adults still get their news from newspaper brands; BBC One most important - Ofcom

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PostHalf of UK adults still get their news from newspaper brands; BBC One most important - Ofcom
by KK » Thu Jul 25, 2019 9:05 am

Half of all UK adults still get their news from newspaper brands according to a new survey by regulator Ofcom.

49% of 4,691 UK adults questioned in Ofcom’s annual survey of UK news consumption habits get their news from newspaper brands (print, website and app).

49% also said they use social media for news, up 44% from the previous year.

Overall, Television still remains the most used platform for news among UK adults, despite a slight drop from 79 to 75% in the past year.

BBC One is the most-used news source at 58%, followed by ITV on 40% and Facebook at 35%.

BBC One was classed as the "most important" source of news at 24%, followed by ITV on 11% and Facebook at 8%.

More people are also using Twitter (16%, an increase of 2%), Whatsapp (14%, up 4) and Instagram (9% to 13%) for news.

But social media overall was still rated lower than any of the other main news sources on Trust, with just 38% of those who regularly use it for news saying it provides a trustworthy source. Of the main social media platforms, Facebook was the least trusted by its users with 35% calling it trustworthy, with 39% for Facebook owned Instagram, 42% for Snapchat and 43% Twitter.

This compared to a Trust rating of 82% for magazines, 71% TV, 67% for radio, 66% for print newspapers and 58% for other internet sources, including news websites.

22% of people said social media was likely to be their first port of call for Breaking News stories, and only slightly less popular for Celebrity at 21%, 19% for Headline News and 17% for Local News. The number of social media users getting news directly from newsbrands on each platform was down across the board however, with only Snapchat seeing an increase (up from 60% to 64%).

Less than half of people who get news on Facebook get it directly from news organisations (47%), while the number accessing it through friends and family on the platform increased to 35%. But those who do access news from newsbrands on Facebook are now more likely to engage with it, with the number clicking on posts jumping from 47% to 62% and the number looking at the comments section growing from 33% to 45%.

For local news, there has been an increase in the use of social media (16% to 21%) and of newspapers’ websites or apps (9% to 11%).

TV remains the most popular platform for accessing local news, although the number of people who watch regional BBC broadcasts has gone down from 48% to 42%.

Top 20 Most Used News Sources 2019 - Ofcom:

1 BBC One
2 ITV/UTV/STV
3 Facebook
4 BBC website/app
5 BBC News channel
6 Sky News channel
7 Google Search
8 Daily Mail/Mail on Sunday
9 Channel 4
10 Twitter
11 Whatsapp
12 Instagram
13 BBC Radio 2
14 Guardian/Observer
15 Sun/Sun on Sunday
16 BBC Two
17 Channel 5
18 BBC Radio 4
19 BBC Radio 1
20 Metro

Print sales of newspapers may be dropping off a cliff, but the UK is still consuming them in great numbers.

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PostRe: Half of UK adults still get their news from newspaper brands; BBC One most important - Ofcom
by Moggy » Thu Jul 25, 2019 9:13 am

I think half of all GRcade posts are KK talking about newspaper sales figures.... ;)

I am surprised that the numbers are still that high for newspapers, I can't remember the last time I even read one.

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PostRe: Half of UK adults still get their news from newspaper brands; BBC One most important - Ofcom
by Drumstick » Thu Jul 25, 2019 9:22 am

BBC supremacy.

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PostRe: Half of UK adults still get their news from newspaper brands; BBC One most important - Ofcom
by OrangeRKN » Thu Jul 25, 2019 9:23 am

Moggy wrote:I am surprised that the numbers are still that high for newspapers, I can't remember the last time I even read one.


This is including their websites, I'd hazard you read a Guardian article pretty recently

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PostRe: Half of UK adults still get their news from newspaper brands; BBC One most important - Ofcom
by Preezy » Thu Jul 25, 2019 9:23 am

Imagine getting the majority of your news from Instagram.

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PostRe: Half of UK adults still get their news from newspaper brands; BBC One most important - Ofcom
by Moggy » Thu Jul 25, 2019 9:33 am

OrangeRKN wrote:
Moggy wrote:I am surprised that the numbers are still that high for newspapers, I can't remember the last time I even read one.


This is including their websites, I'd hazard you read a Guardian article pretty recently


I probably have, but I don’t go out of my way to look at the Guardian website for news. Or any other newspaper. I tend to only see them if I have searched for a story or somebody has shared a link on here/Twitter.

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PostRe: Half of UK adults still get their news from newspaper brands; BBC One most important - Ofcom
by OrangeRKN » Thu Jul 25, 2019 9:38 am

I'm the same, Guardian articles just get shared a lot :lol:

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PostRe: Half of UK adults still get their news from newspaper brands; BBC One most important - Ofcom
by Karl_ » Thu Jul 25, 2019 9:40 am

I get my news from far-left subreddits. Dat echo chamber :datass:

(I check The Guardian and the BBC too.)

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PostRe: Half of UK adults still get their news from newspaper brands; BBC One most important - Ofcom
by Moggy » Thu Jul 25, 2019 9:50 am

OrangeRKN wrote:I'm the same, Guardian articles just get shared a lot :lol:


I do sometimes go to the Guardian website for The Knowledge, but that’s just geeks answering obscure football questions and so I don’t think that counts as news.

My works firewall and the web browser I am forced to use means that a lot of websites are blocked, don’t open or load really slowly. The BBC works perfectly so I get most of my news from there when I read it at lunchtime.

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PostRe: Half of UK adults still get their news from newspaper brands; BBC One most important - Ofcom
by Dual » Thu Jul 25, 2019 9:51 am

How is WhatsApp a news source?

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PostRe: Half of UK adults still get their news from newspaper brands; BBC One most important - Ofcom
by Moggy » Thu Jul 25, 2019 9:55 am

Dual wrote:How is WhatsApp a news source?


Remember that photo I sent to you over WhatsApp? You know, the one where Denster, Karl and Photek are frolicking in the meadow?

That’s news mate, horrific but slightly sexy news.

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PostRe: Half of UK adults still get their news from newspaper brands; BBC One most important - Ofcom
by Jenuall » Thu Jul 25, 2019 12:24 pm

Facebook? :fp:
WhatsApp? :dread:

INSTAGRAM? :shock:

This is the way the world ends. Not with a bang but a lo-fi filter.

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PostRe: Half of UK adults still get their news from newspaper brands; BBC One most important - Ofcom
by Knoyleo » Thu Jul 25, 2019 12:34 pm

Dual wrote:How is WhatsApp a news source?

That's what always baffles me about these surveys. WhatsApp, Facebook and Instagram, they're not sources of news, they're places where people share links to news sources.

By the same metric, newsagents and televisions should be in this list of "sources"

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PostRe: Half of UK adults still get their news from newspaper brands; BBC One most important - Ofcom
by Karl_ » Thu Jul 25, 2019 12:43 pm

Moggy wrote:
Dual wrote:How is WhatsApp a news source?


Remember that photo I sent to you over WhatsApp? You know, the one where Denster, Karl and Photek are frolicking in the meadow?

That’s news mate, horrific but slightly sexy news.


The wild Denster in heat: pink and sweaty and nude, a dragon buttplug in each hand, chasing down his prey with the ferocity of a charging bull.

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PostRe: Half of UK adults still get their news from newspaper brands; BBC One most important - Ofcom
by OrangeRKN » Thu Jul 25, 2019 12:45 pm

Knoyleo wrote:
Dual wrote:How is WhatsApp a news source?

That's what always baffles me about these surveys. WhatsApp, Facebook and Instagram, they're not sources of news, they're places where people share links to news sources.


They're both. Plenty of people read the headline without clicking through to the link on those posts, and there are people posting Original News Content there too.

I mean Twitter is often the source of US political news...

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PostRe: Half of UK adults still get their news from newspaper brands; BBC One most important - Ofcom
by Jenuall » Thu Jul 25, 2019 12:47 pm

OrangeRKN wrote:
Knoyleo wrote:
Dual wrote:How is WhatsApp a news source?

That's what always baffles me about these surveys. WhatsApp, Facebook and Instagram, they're not sources of news, they're places where people share links to news sources.


They're both. Plenty of people read the headline without clicking through to the link on those posts, and there are people posting Original News Content there too.

I mean Twitter is often the source of US political news...

I think twitter gets a pass on this, and maybe Facebook and instagram to a lesser extent. But WhatsApp is entirely just a private messaging service - nobody is writing and sharing original "news" content on that platform!

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PostRe: Half of UK adults still get their news from newspaper brands; BBC One most important - Ofcom
by OrangeRKN » Thu Jul 25, 2019 12:52 pm

Jenuall wrote:I think twitter gets a pass on this, and maybe Facebook and instagram to a lesser extent. But WhatsApp is entirely just a private messaging service - nobody is writing and sharing original "news" content on that platform!


Unfortunately they are

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PostRe: Half of UK adults still get their news from newspaper brands; BBC One most important - Ofcom
by Knoyleo » Thu Jul 25, 2019 12:58 pm

OrangeRKN wrote:
Jenuall wrote:I think twitter gets a pass on this, and maybe Facebook and instagram to a lesser extent. But WhatsApp is entirely just a private messaging service - nobody is writing and sharing original "news" content on that platform!


Unfortunately they are

false rumours spread on WhatsApp

Yeah, that's not news.

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PostRe: Half of UK adults still get their news from newspaper brands; BBC One most important - Ofcom
by OrangeRKN » Thu Jul 25, 2019 1:01 pm

If information presented as fact about current events isn't news, what is it?

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PostRe: Half of UK adults still get their news from newspaper brands; BBC One most important - Ofcom
by Knoyleo » Thu Jul 25, 2019 1:02 pm

OrangeRKN wrote:
Knoyleo wrote:
Dual wrote:How is WhatsApp a news source?

That's what always baffles me about these surveys. WhatsApp, Facebook and Instagram, they're not sources of news, they're places where people share links to news sources.


They're both. Plenty of people read the headline without clicking through to the link on those posts, and there are people posting Original News Content there too.

I mean Twitter is often the source of US political news...

Twitter is not a source of news. They don't publish their own articles.
Just because people aren't clicking through, doesn't change the fact that the news source is still external.
If people are publishing news content on those platforms, then the individuals or organisations doing so are the source, not the platform they're shared on.


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