According to The Sunday Times, sales of Sky Glass have been a disappointment, despite two of the models apparently being the 'best selling 4K TVs of 2022' (no doubt because of the monthly payment plans).
The Sunday Times wrote:And after the big launch, sales of Sky Glass have underwhelmed, sources say.
“It’s in a really tough place,” said a senior source who has worked closely with the company. “Sky Glass, Sky Stream are good innovations, but are they enough to save this business?”
Sky bosses realised that sticking dishes on the outside of homes had a limited lifespan, so he and his team began work on what became known as Sky Glass, a new Sky-designed TV with all the streaming apps and Sky built in.
Then Covid hit. Sky had hoped to launch the cheapest version – its 43-in set – for £9 a month. But supply chain problems led to rising costs, which meant it started at £13 a month instead, later rising to £14. Most people opt for the monthly contracts that end up cheaper than buying the TV outright at £699.
Insiders say prices could come down when those costs fall and argue Sky Glass is part of a longer-term strategy to become an “aggregator of content” – where people go to watch shows from all broadcasters or streamers.
The £949 55-in and £1,199 65-in models were the best-selling ultra-HD sets in the UK last year, but questions remain about Sky Glass’s popularity. The company is understood to be looking at creating a cheaper version.
Part of a wider article looking at the struggles of the business, particularly in Italy and Germany, and looming job cuts.
The competition on cheaper teles will really ramp up this year, as Amazon UK are in the process of launching their new Fire TV Omni QLED Dolby Vision IQ TVs, with prices starting at just £549.99:
https://www.amazon.co.uk/dp/B09N74TZPP/ ... w_unk&th=1
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