We holiday a lot, but don’t always use hotels, do tobably a few nights a year. Though our 5 weeks in Asia was almost exclusively hotels. We stayed in two five star hotels which were both fabulous, blowing nearly a months salary on each. (The kind RichardUK probably uses when his house is slightly messy
) and had an unfortunate experience with an absolute hovel in Korea.
I wouldn’t mind Marriott losing my data compared to the amount of daily spam I get from booking.com about every place I’ve ever been curious about visiting.