There's only one reason to do this: sales must be properly awful. I'm guessing it's also why some newspapers have begun gradually changing the narrative in terms of opening up the country again. Either this month (or in the next few months, for sure) the Daily Mail was on track to replace The Sun as the UK's biggest selling newspaper (though not because sales have increased at either paper, just because The Sun's have dropped).
If you're an advertiser though, why would you want to pay for an ad when you're not being given credible data to back it up.
See also Future Publishing. There's something inherently fishy about them claiming Retro Gamer is by far their best selling gaming magazine but yet it isn't being officially audited. That makes no sense, right?
Kotaku UK and Gizmodo UK are closing down on Wednesday 9th September. The website brands are licensed from G/O Media.
The original Kotaku US is unashamedly a blog format website but went off the boil a long time ago after Brian Crecente left. I still regularly check in on the US website but never the UK site which didn't make sense to me to have a cut-down version. The English-speaking gaming community is international so there is no need to have a UK localised version of the website that syndicates most of the same content from the US. Future should have just kept CVG running as it at a history and its own identity.
It's not nice to lose your job in a tough market but Future is a big company and hopefully it can find the writers new positions.
Never read Kotaku myself, but I’ve never seen anything good written about the website (not sure if that’s the UK specifically or just in general). Can’t say I ever saw Future Publishing advertise it either.
Future probably just want to focus on brands they solely own, such as GamesRadar.