"How Xbox's 'Netflix for games' is expanding players' horizons" -
In fact Matt Percy, head of planning for Game Pass at Microsoft, says players' game time generally increases 20 per cent once they join Game Pass, and the number of different games they play goes up by 40 per cent.
New, big-name games that go into Game Pass see their active playerbase grow by a factor of two, Percy says, and older games see an average six times increase (but sometimes as high as 32 times).
"On average we see a 25 per cent increase in franchise pre-orders and a 10 per cent increase in franchise sales coming from games that go into Game Pass," Percy says. "And that’s coming from Game Pass members discovering they really love franchises and following along with them".
For example Human Fall Flat is a game that was very successful on PC, but as a physics-based puzzle game you might expect it wouldn't do as well on console. Percy says Game Pass members have played more than 3 million hours of it to date, and 40 per cent of those players had never played any puzzle game before.
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