Reminder: if you're buying from amazon, you're a strawberry floating scab

KK wrote:

Lex-Man wrote:That's been the case for years. I learnt about it at college which was almost 20 years ago now. Places like DFS get round it by rotating stuff in and out of sale ever couple of weeks.

They're even more sneakier than that. They change a sofa just enough so they can then put what is effectively the same sofa back on sale again under a new name, the old sofas removed from the store showrooms and placed exclusively on their website for a few months at full price.

Why not just save everyone the aggravation, have no sales whatsoever, and sell the product at what is evidently the real price.

Last time I went into one of their stores they definitely had a small selection of stuff now on sale.

I'm guessing even if you know they're a con there's still some kind of effect of all the sales signs.

KK wrote:

Lex-Man wrote:That's been the case for years. I learnt about it at college which was almost 20 years ago now. Places like DFS get round it by rotating stuff in and out of sale ever couple of weeks.

They're even more sneakier than that. They change a sofa just enough so they can then put what is effectively the same sofa back on sale again under a new name, the old sofas removed from the store showrooms and placed exclusively on their website for a few months at full price.

Why not just save everyone the aggravation, have no sales whatsoever, and sell the product at what is evidently the real price.

Because it works I imagine. People love the buzz of getting something at discount, even if it's not a real discount. It's probably a subconscious a lot of the time.

It's also price positioning. They don't expect to sell the actual high quality, expensive items, or just "expensive looking" because they are styled that way. They use those to justify the cost of the discounted or economy options because they are "this much less" than the expensive one. It's entirely psychological. Firms trading at good prices with quality are doing so at volume (like Amazon for example on some branded products) or because they have some economy somewhere, such as owning the production capacity, which is partly what I do. They could still, simply choose not to do that, but it depends on the demographic your targetting.