Sony Boss: "360/Wii Have Run Out Of Steam"

Exit 12 wrote::lol:

Check again, you old geezer.

Beans wrote:I'm not sure why people post these comments. All it involves people doing is going and moaning about it. We get it Sony's PR is gooseberry fool.

Peter Crisp wrote:

Exit 12 wrote::lol:

Check again, you old geezer.

Fair enough. When I wrote that your post consisted of a one word insult.

Beans wrote:I'm not sure why people post these comments. All it involves people doing is going and moaning about it. We get it Sony's PR is gooseberry fool.

Exit 12 wrote:

Peter Crisp wrote:

Exit 12 wrote::lol:

Check again, you old geezer.

Fair enough. When I wrote that your post consisted of a one word insult.

It was more a comment on his behaviour than an insult, to be honest. I don't tend to use personal attacks, as my posting histories on every forum I've been a part of would show.

(Except for that one time I called suzzopher a f**kwit )

Still haven't said sorry

Sony UK boss Ray Maguire has said he resembles a "shopkeeper-slash-pop star" on an internet, where "everyone now is a journalist".

"There's a whole change in the way that consumers behave now, and it's not just games consumers, it's all consumers," Ray Maguire told GamesIndustry.biz.

"With the internet we've become a different breed - no longer do we sit back in our homes absorbing communications from brands. Everyone now is a journalist, or a publisher, or an artist - we're in an environment where I am a shopkeeper-slash-pop star through the social networks that I have, for example.

"Because of this there's a real immediacy of information going around. Now, whether this information is right or wrong, it doesn't matter - we now absorb things very quickly, and because of that we also want results very quickly as well," he said.

Maguire also believes the industry will soon, collectively, need to offer better value to consumers to tackle the effects of the global economic slump.

But when asked whether the PS3 will dip in price to accommodate this, he escaped with some rather familiar reasoning.

"It's a possibility, it's always a possibility. Alternatively it could be that people think that if they go for a lower-spec machine, that by the time they add in another hard-drive, and this and that, they'll end up with something which still doesn't play Blu-ray movies," he said.

"So if you're doing some detailed cost analysis as a consumer - which of course, they don't, they buy emotively - then the answer is that the PS3 turns out to be good value."

He added: "Obviously everyone wants to see products cheaper, and cheaper, and cheaper, and that is the pressure that always comes from the consumer level."

Head over to GamesIndustry.biz for the full interview with Sony UK boss Ray Maguire, in which he talks about PlayStation Home, bigging-up PS3 to PSP connectivity, and innovating as a first-party publisher.

Exit 12 wrote:It was more a comment on his behaviour than an insult, to be honest.

Exit 12 wrote:My confusion was that I couldn't understand what the strawberry float you were trying to communicate in your post.

TYSON wrote:

chalkitdown wrote:Dunno why people feel the need to make a thread for every stupid PR comment from them, though.

Its for the no way biased people of GRCade to have a good go at Sony, thats why, with plenty of smilies

Its also for people who don't even have a clue to give their opinion on things but then look stupid when their put right

Q: If cost is a barrier to entry, isn't that a potential problem for the PS3 - it's a premium machine, with lots of tech, but isn't there a danger that it will just be too expensive?

Ray Maguire: It's a possibility, it's always a possibility. Alternatively it could be that people think that if they go for a lower-spec machine, that by the time they add in another hard drive, and this and that, they'll end up with something which still doesn't play Blu-ray movies.

So if you're doing some detailed cost analysis as a consumer - which of course, they don't, they buy emotively - then the answer is that the PS3 turns out to be good value. Obviously everyone wants to see products cheaper, and cheaper, and cheaper, and that is the pressure that always comes from the consumer level.

Our job as an industry is to make sure investment goes in the right place. If you take the price of hardware down it's less money that people spend developing great software, and at the end of it our biggest focus is that we do create the LittleBigPlanets, the Motorstorms, the Resistances, the Killzones and the SingStar Abbas that just give people a great entertainment experience.

Q: All of those titles are first party games - at a time when Microsoft is divesting itself of owned studios, how important is that level of investment to Sony?

Ray Maguire: It's really important, because if anybody has a responsibility to take a risk, to take a chance on development - and this is a huge expense - then it has to be us as a first party.

There are many people who have said that everything from the original EyeToy all the way through to LittleBigPlanet wouldn't have happened from a third party publisher, because the risk is too difficult, or too much to take when you've got a potential multi-platform strategy in front of you

So we take those risks - some of them come off, and some of them don't. We've been reasonably lucky in that most of them have been okay. With SingStar, Buzz!, EyeToy and now with LittleBigPlanet we think that's typical of overall investing in something, taking a risk, but when it comes right? My God, it comes right.

Eighthours wrote:

TYSON wrote:

chalkitdown wrote:Dunno why people feel the need to make a thread for every stupid PR comment from them, though.

Its for the no way biased people of GRCade to have a good go at Sony, thats why, with plenty of smilies

Its also for people who don't even have a clue to give their opinion on things but then look stupid when their put right

THEY'RE.

suzzopher wrote:Full interview with Mr Ray Maguire: http://www.gamesindustry.biz/articles/ray-maguire

And a little more from the man of the moment:

We must work harder on PS3-PSP marketing - Sony

I agree about marketing the PSP-PS3.

suzzopher wrote:http://www.eurogamer.net/article.php?article_id=289664

Sony UK boss Ray Maguire believes the slow-starting PS3 has only begun to hit top speed as competing formats run out of steam.

"Yes, we might take a bit longer sometimes to bring a product to market, but when we do, we bring you the most powerful gaming platform ever to hit - and it will be something that will around for a very long time," Maguire told our sister site GamesIndustry.biz.

"It's nowhere near even halfway through its lifecycle, and I could argue that some other competing formats are on their way down right now."

Maguire joked that Sony hadn't worked out how to "have a child in less than nine months", although rushing games and software was something the company is keen to avoid.

He used PlayStation Home as an example of this; an oft-delayed and ambitious project, but one that needs to be right on day one, rather than being endlessly patched to meet expectations.

"We have to make sure that things are born at the right time, that the infrastructures are right and are tested, and that they actually work. It's one of the things that PlayStation has been known for - a plug-and-play mentality, rather than a patch-patch mentality.

"Getting it right is more important than getting it out quick, and I think it's very difficult to make that decision, to hold something up, but again I think it was the right decision to make sure that we were defining along the line where it is that we're trying to go to."

Home will roll out to the masses as an open beta sometime this Christmas, supposedly, before launching fully in 2009.

Charles Manson wrote:

Eighthours wrote:

TYSON wrote:

chalkitdown wrote:Dunno why people feel the need to make a thread for every stupid PR comment from them, though.

Its for the no way biased people of GRCade to have a good go at Sony, thats why, with plenty of smilies

Its also for people who don't even have a clue to give their opinion on things but then look stupid when their put right

THEY'RE.

They're?

Eighthours wrote:Sony guy: "We're plug-and-play, not patch-patch."
Me: "I hate to say Little Big Planet but... Little Big Planet."
You: " "

Later:
You: ":lol: Suuurrre they are."
You: "Utter bullshit."
You: " Pathetic."

Eighthours wrote:

Charles Manson wrote:

Eighthours wrote:

TYSON wrote:

chalkitdown wrote:Dunno why people feel the need to make a thread for every stupid PR comment from them, though.

Its for the no way biased people of GRCade to have a good go at Sony, thats why, with plenty of smilies

Its also for people who don't even have a clue to give their opinion on things but then look stupid when their put right

THEY'RE.

They're?

Exactly.

(I didn't read the sentence properly first time round. )

Eighthours wrote:

Exit 12 wrote:It was more a comment on his behaviour than an insult, to be honest.

Sony guy: "We're plug-and-play, not patch-patch."
Me: "I hate to say Little Big Planet but... Little Big Planet."
You: " "

Later:
You: ":lol: Suuurrre they are."
You: "Utter bullshit."
You: " Pathetic."

MY behaviour? Glass strawberry floating houses, you great big twat, with your... er... well-made and respected LBP levels. (Let's call the latter half of that sentence a peace offering!)

Exit 12 wrote:My confusion was that I couldn't understand what the strawberry float you were trying to communicate in your post.

Well, the quote was there above the post, and it seemed pretty obvious to me which bit of it LBP fell foul of. Next time I'll bold it up for you, to clarify.

TYSON wrote:

chalkitdown wrote:Dunno why people feel the need to make a thread for every stupid PR comment from them, though.

Its for the no way biased people of GRCade to have a good go at Sony, thats why, with plenty of smilies

Its also for people who don't even have a clue to give their opinion on things but then look stupid when their put right

THEY'RE.

You're the most biased person on this entire forum. Your one-note posts about everyone and everything being "against" PS3 are borderline retarded. Stop it for good, right now, or the next one will see action being taken against you without any further warnings. You've been told about this before, yet your recent post history is littered with further examples.