KK wrote:I saw a woman stocking up her trolley with Sacla pasta sauces in Sainsbos today, so I decided to take a look at them on the shelf myself. With the exception of 1 or 2 which contain more complex ingredients (Nduja), what a strawberry floating waste of money these are. They're £2.50 each, and yet can't contain any more than 50 pence worth of ingredients. They must be laughing their tits off in Italy.
Sacla' Whole Cherry Tomato & Basil Sauce 350g
Tomatoes (Diced Tomato, Tomato Purée, Tomato Juice) - a can of chopped tomoatoes, in other words.
Whole Cherry Tomatoes (16%) - what's that equate to per jar, 4?
Soffritto (Onion, Carrots, Garlic, Celery, Extra Virgin Olive Oil)
Sunflower Seed Oil
Basil (1.2%)
Salt
Cornflour
Even if you went full on Organic, no more than a quid. If you're buying these, explain yourself! Where's Greg(g)s Wallace.
People are scared of cooking a lot of the time, they didn't learn from parents or school so dont know what to do.
Its easy to learn sure, but if they get it wrong it is a waste of money and time and then they need to get something else so its easier to just not.
People also seem to assume it takes ages to do stuff and "dont ahve time", they see a cook time of 60 minutes and go "I've not got an hour to stand about cooking".
Getting people cooking for themselves is a hard ass task, if you try and make it too simple people call you patronising (Jamie Oliver) and if you go too hard people run scared (also Jaime for the books like Italy that cause pissed off people to shout about the price of some of the recipes).
There is deffo a gap though in the cook book, celeb chef, get people cooking thing for recipes that group well, you see recipes that say "only £2 per person" but in reality you need bigger packs or things or whatever as you are only used a tsp of this, a tbsp of that, so really it costs more and you are left with a load of crap you aren't going to use. It would be good to see something that gives a bucnh of reciepes that give 3 or 5 dinners that use all the ingredients you need without waste. The 7 Ways book by Jamie Oliver did some of this but not enough.