The 2019 'Hot Brands Amongst Millennials' List - Get Woke and become ON-TREND inside!

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PostThe 2019 'Hot Brands Amongst Millennials' List - Get Woke and become ON-TREND inside!
by KK » Thu Oct 10, 2019 3:49 pm

YouGov wrote:Netflix remains number one brand among millennials for the third year

Airbnb jumps from ninth to second place, while Amazon Prime Video is the most improved brand.

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Netflix is the most positively talked about brand among millennials for the third year in a row with a score of 80.2 and a huge lead of 7.3 points, new YouGov research shows.

The streaming service tops YouGov’s 2019 NextGen Rankings which identifies which brands 18 to 34 year olds have talked about most positively with friends and family.

The top ten list is dominated by tech companies and companies which would have previously be considered as ‘disrupters’. Online rental and tourism broker Airbnb takes second position with 72.9 points.

Fast food giant McDonald’s takes third place (72.5) and social networking platform Instagram takes fourth (72.4). The rest of the top ten are made up of technology brands and retailers who prioritise value for money.

Interestingly, four of the top ten are industry disrupters, suggesting this demographic enjoy and positively regard the brands which shake up the status quo. One brand that particularly embodies this is Monzo, the app-only bank which has grown its customer base significantly.

Some 7% of 18 to 34 year olds currently have a Monzo account, compared to just 3% of the UK as a whole, demonstrating how this brand skews towards a younger audience. Similarly, almost half (49%) of 18 to 34 year olds currently use online music streaming service Spotify, compared to under a third of the UK as a whole (29%). Travel and rental broker airbnb, which also disrupted the market when it entered the market, has seen a huge increase in its rankings from ninth last year to second this year. Impression scores (whether someone has a positive or negative impression of a brand) among 18 to 34 year olds for the brand were at +23.8 in 2017 to 2018 and then increased to +27.9 this year, demonstrating the improvement in regard among this group.

Although airbnb made an impressive increase in the rankings from ninth last year to second this year, Netflix’s crown remains firmly in place. The streaming service has continue to invest billions in content, creating ‘Netflix originals’ such as the highly successful Stranger Things.

Budget brands that place emphasis on convenience make up the rest of the top ten, such as McDonald’s (72.5), Ikea (70.2) and Primark (69.0). Three quarters of 18 to 34 year olds would happily switch shops for greater speed and convenience (75%) while 29% are motivated to shop somewhere because they have the cheapest prices overall.

The rankings also assess which brands have experienced the greatest uplift in positive Word of Mouth score (whether someone has talked about the brand with friends and family in the last two weeks) over the past 12 months. The improvers list is dominated by household food brands, premium retail brands and video/TV streamers.

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Amazon Prime Video tops the improvers list, with a rise in score of +10.4, while TV channel BBC One also features on the top ten list (+5.5). Classic well known food brands Häagen-Dazs (+7.5), Marmite (+6.0) and Iceland (+5.7) come second, fourth and ninth, while premium retail brands also featured heavily (Adidas +6.0, Vans +5.9 and Dyson +5.8).


Elsewhere in the world (and by elsewhere I mean just America):

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See, your Mum was ahead of the curve going to Iceland. I bet when she goes to America for her holidays she also likes a milk-bone in Motel 6. MUMS. :datass:

I presume Chick-fill-A is like Polyfilla but made out of chicken.

(I still can't believe there are actually people that enjoy Marmite)

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PostRe: The 2019 'Hot Brands Amongst Millennials' List - Get Woke and become ON-TREND inside!
by Tafdolphin » Thu Oct 10, 2019 4:26 pm

What the strawberry float is Monzo?

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PostRe: The 2019 'Hot Brands Amongst Millennials' List - Get Woke and become ON-TREND inside!
by Jenuall » Thu Oct 10, 2019 4:30 pm

Tafdolphin wrote:What the strawberry float is Monzo?

One of those new fangled "e-Banks"

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PostRe: The 2019 'Hot Brands Amongst Millennials' List - Get Woke and become ON-TREND inside!
by Preezy » Thu Oct 10, 2019 4:31 pm

Where's the cheeky Nando's?

gooseberry fool list is gooseberry fool.

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PostRe: The 2019 'Hot Brands Amongst Millennials' List - Get Woke and become ON-TREND inside!
by KK » Thu Oct 10, 2019 4:35 pm

Preezy wrote:Where's the cheeky Nando's?

gooseberry fool list is gooseberry fool.

That's, like, so February 2018 bro. Now everyone is back in Maccy D's drinking through a paper straw that then disintegrates faster than you can drink the strawberry floating thing.

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PostRe: The 2019 'Hot Brands Amongst Millennials' List - Get Woke and become ON-TREND inside!
by Jenuall » Thu Oct 10, 2019 4:38 pm

Speaking of Maccy Diddlios we took the kids there the other day after surviving the hell that was a trip to IKEA with the whole family ( :dread: ) and although they have removed the shitty plastic toy and replaced it with a free book, which is a great move, that book now comes in ... a plastic bag! :fp:

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PostRe: The 2019 'Hot Brands Amongst Millennials' List - Get Woke and become ON-TREND inside!
by Peter Crisp » Thu Oct 10, 2019 4:52 pm

I'm pretty sure this list is wrong and Atari is still the biggest brand in the world.

jiggles wrote:Nobody with a VR headset is going to be using it regularly this time next year, let alone in 4 years time.


Posted 16th March 2016. Let's see.
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PostRe: The 2019 'Hot Brands Amongst Millennials' List - Get Woke and become ON-TREND inside!
by Preezy » Thu Oct 10, 2019 4:52 pm

Peter Crisp wrote:I'm pretty sure this list is wrong and Atari is still the biggest brand in the world.

Pan Am at number 2, amirite?

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PostRe: The 2019 'Hot Brands Amongst Millennials' List - Get Woke and become ON-TREND inside!
by Knoyleo » Thu Oct 10, 2019 4:53 pm

Jenuall wrote:
Tafdolphin wrote:What the strawberry float is Monzo?

One of those new fangled "e-Banks"

It's great for using abroad. Just transfer your GBP into your Monzo account, use the card when you're away, and the exchange is done on the Mastercard rate, which will probably beat most currency exchange places.

I have an account just for that, but I think it comes with a gooseberry fool load of spend tracking features, so you can "visualise" where you spend your money, but i really don't want that.

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PostRe: The 2019 'Hot Brands Amongst Millennials' List - Get Woke and become ON-TREND inside!
by Jenuall » Thu Oct 10, 2019 4:55 pm

Knoyleo wrote:
Jenuall wrote:
Tafdolphin wrote:What the strawberry float is Monzo?

One of those new fangled "e-Banks"

It's great for using abroad. Just transfer your GBP into your Monzo account, use the card when you're away, and the exchange is done on the Mastercard rate, which will probably beat most currency exchange places.

I have an account just for that, but I think it comes with a gooseberry fool load of spend tracking features, so you can "visualise" where you spend your money, but i really don't want that.

Yeah it is a handy thing to be fair. I have a Revolut account for the same purpose.

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PostRe: The 2019 'Hot Brands Amongst Millennials' List - Get Woke and become ON-TREND inside!
by Peter Crisp » Thu Oct 10, 2019 5:00 pm

Preezy wrote:
Peter Crisp wrote:I'm pretty sure this list is wrong and Atari is still the biggest brand in the world.

Pan Am at number 2, amirite?


Why would you fly with anyone else?

jiggles wrote:Nobody with a VR headset is going to be using it regularly this time next year, let alone in 4 years time.


Posted 16th March 2016. Let's see.
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PostRe: The 2019 'Hot Brands Amongst Millennials' List - Get Woke and become ON-TREND inside!
by Tafdolphin » Thu Oct 10, 2019 5:17 pm

Jenuall wrote:
Knoyleo wrote:
Jenuall wrote:
Tafdolphin wrote:What the strawberry float is Monzo?

One of those new fangled "e-Banks"

It's great for using abroad. Just transfer your GBP into your Monzo account, use the card when you're away, and the exchange is done on the Mastercard rate, which will probably beat most currency exchange places.

I have an account just for that, but I think it comes with a gooseberry fool load of spend tracking features, so you can "visualise" where you spend your money, but i really don't want that.

Yeah it is a handy thing to be fair. I have a Revolut account for the same purpose.


I use N26 for it.

Never heard of Monzo though.

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PostRe: The 2019 'Hot Brands Amongst Millennials' List - Get Woke and become ON-TREND inside!
by darksideby182 » Thu Oct 10, 2019 5:18 pm

Jenuall wrote:Speaking of Maccy Diddlios we took the kids there the other day after surviving the hell that was a trip to IKEA with the whole family ( :dread: ) and although they have removed the shitty plastic toy and replaced it with a free book, which is a great move, that book now comes in ... a plastic bag! :fp:

That's Burger King.

Edit I take that back looks to be McDonald's aswell.

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PostRe: The 2019 'Hot Brands Amongst Millennials' List - Get Woke and become ON-TREND inside!
by Errkal » Thu Oct 10, 2019 5:19 pm

I didn’t like the amp so app so I went with Starling, also there have been a few security oops’s with Monzo recently the one that actually would impact me was that there app didn’t require a pin or finger to unlock unless you turned it on which is a special level of gooseberry fool.

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PostRe: The 2019 'Hot Brands Amongst Millennials' List - Get Woke and become ON-TREND inside!
by Jenuall » Thu Oct 10, 2019 5:21 pm

darksideby182 wrote:
Jenuall wrote:Speaking of Maccy Diddlios we took the kids there the other day after surviving the hell that was a trip to IKEA with the whole family ( :dread: ) and although they have removed the shitty plastic toy and replaced it with a free book, which is a great move, that book now comes in ... a plastic bag! :fp:

That's Burger King.

Nah it's both of them. BK have ditched toys entirely, McD's are giving you the option to swap to a book or fruit.

I get why some fruit might need to come in a bag, but there doesn't seem to be any real reason why the book needs to be housed in a plastic container!

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PostRe: The 2019 'Hot Brands Amongst Millennials' List - Get Woke and become ON-TREND inside!
by darksideby182 » Thu Oct 10, 2019 5:23 pm

Jenuall wrote:
darksideby182 wrote:
Jenuall wrote:Speaking of Maccy Diddlios we took the kids there the other day after surviving the hell that was a trip to IKEA with the whole family ( :dread: ) and although they have removed the shitty plastic toy and replaced it with a free book, which is a great move, that book now comes in ... a plastic bag! :fp:

That's Burger King.

Nah it's both of them. BK have ditched toys entirely, McD's are giving you the option to swap to a book or fruit.

Cool just read it about McDonald's.

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PostRe: The 2019 'Hot Brands Amongst Millennials' List - Get Woke and become ON-TREND inside!
by Errkal » Thu Oct 10, 2019 5:28 pm

Jenuall wrote:
darksideby182 wrote:
Jenuall wrote:Speaking of Maccy Diddlios we took the kids there the other day after surviving the hell that was a trip to IKEA with the whole family ( :dread: ) and although they have removed the shitty plastic toy and replaced it with a free book, which is a great move, that book now comes in ... a plastic bag! :fp:

That's Burger King.

Nah it's both of them. BK have ditched toys entirely, McD's are giving you the option to swap to a book or fruit.

I get why some fruit might need to come in a bag, but there doesn't seem to be any real reason why the book needs to be housed in a plastic container!


It goes in a box with food, it would get covered in food grease etc.

I know people like outrage but the logic really isn’t hard to see.

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PostRe: The 2019 'Hot Brands Amongst Millennials' List - Get Woke and become ON-TREND inside!
by Jenuall » Thu Oct 10, 2019 5:31 pm

Errkal wrote:
Jenuall wrote:
darksideby182 wrote:
Jenuall wrote:Speaking of Maccy Diddlios we took the kids there the other day after surviving the hell that was a trip to IKEA with the whole family ( :dread: ) and although they have removed the shitty plastic toy and replaced it with a free book, which is a great move, that book now comes in ... a plastic bag! :fp:

That's Burger King.

Nah it's both of them. BK have ditched toys entirely, McD's are giving you the option to swap to a book or fruit.

I get why some fruit might need to come in a bag, but there doesn't seem to be any real reason why the book needs to be housed in a plastic container!


It goes in a box with food, it would get covered in food grease etc.

I know people like outrage but the logic really isn’t hard to see.

Well for a start it could not go in the box, there's a simple solution. Or put it in a card sheath rather than a plastic one perhaps?

It's not hard to find alternative options to plastic in situations like this.

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PostRe: The 2019 'Hot Brands Amongst Millennials' List - Get Woke and become ON-TREND inside!
by <]:^D » Thu Oct 10, 2019 7:09 pm

i went to McD last Fri night: the paper straw was fine.
dont know if i just drink faster than usual but im not sure why its such an issue to people

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PostRe: The 2019 'Hot Brands Amongst Millennials' List - Get Woke and become ON-TREND inside!
by Minty14 » Thu Oct 10, 2019 9:51 pm

Monzo :wub:


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