Just seen that Lego have changed their VIP scheme to
LEGO Insiders now. Seems... basically the same, but there's some weird treasure hunt going on at the moment where you can scan bricks to win digital prizes.
Also potentially interesting, is that you can scan the QR code off the front of the manual for 20 reward points per manual..? Like, that doesn't sound like a lot, but the QR codes have been on manuals since 2018, apparently. People might have a decent backlog to scan...