Vermilion wrote:https://www.bbc.co.uk/news/business-55884596
Looks like a repeat of what happened to Debenhams.
With all those brands, it'll probably end up being similar to Very/Littlewoods - which are almost exactly the same website, stocking almost exactly the same items...just at different prices (Littlewoods tends to be the more expensive of the two in my limited experience).
Within a few years they'll then ask themselves what they need all these overlapping website brands for and then 'merge' them (just like GAME, EB, GameStation and Gameplay did in the videogames sector).