Looking at these advertisments, I suddenly recalled an incident of a gaming company that wanted to advertise on gravestones. Actual, real gravestones.
Was I imagining this? A quick bit of digging confirmed that no, I wasn't. Enter Acclaim Entertainment!
The Guardian, back in 2002, wrote:A computer games firm has been accused of pushing back the frontiers of bad taste after it announced that it was seeking to advertise its latest title on gravestones.
Acclaim Entertainment said yesterday that it would pay relatives of the recently bereaved in return for placing small billboards on headstones, and that the offer might "particularly interest poorer families".
A London spokesman for Acclaim Entertainment, which is based in New York, said that whilst it was appreciated that people may find its advertising offer offensive but that others might see it as a good way of procuring "a subsidy to burial costs to give their loved one a good send-off".
Meanwhile, Eurogamer wrote: "The concept of what we're calling 'Deadvertising' is entirely consistent with the theme of the ShadowMan 2econd Coming game and provides us with a permanent presence for our advertising. Content and context are two important principles of marketing ShadowMan," Acclaim Communications Manager Shaun White commented
Some of these really are dreadful, i remember that Worms one, even now i find it toe curling.
I also remember when Sony did marketing mail for the PS1 game Medieval, they sent it in a brown envelope and made it look like an official hospital test results letter. One arrived at my place addressed to my brother at the time and mum was completely freaking out over it. Sony really did do some dumb things around that time.