Green Gecko wrote:It's actually closer to 7 years but I'm not sure if I had my website up which according to Squarespace "makes it real"

If I don't turn a net profit (during a pandemic, huh) and start optimising my business processes this year then I'm gonna have to start questioning all these investments!
I'm far too stubborn to pour money into advertising or even promote half the stuff I do. It's super hard to advertise services organically at the moment though.
I just don't want to spend all day posting on social media. Might go shopping for a VA. Ideally it would be great if I could just dump a load of high quality photography and video content together with some brand guidelines and crib sheets and just have someone else do it, but it's really hard to track KPIs against an hourly rate for something like that especially when I
could do it myself for free. I'm just sick of laptop screen time lately, I need to make something big but I need projects to do that.
I had a giant box of almost 100 shirts arrive today so I'll be doing that but it's only two day's wage in all so I won't want those sitting around for long or I'm just willingly working slowly on below NMW.
Considering my knowledge around SEO/SMM maybe an apprentice through a local college isn't a terrible idea. Isn't the government still funding them as part of Covid-19 relief too? I think they're pretty much requiring ongoing employment from that though, which would only make sense if I actually saw considerably increased sales as a consequence. Or it's just another big overhead that balances out at nothing at the end of every year.
I post adverts on my facebook business page about twice per week. I often use the same advert for a few weeks. And i post it to 25-30 groups each time. Takes 10-15 minutes. Maybe half an hour with a new advert. I get 50% of my work through free facebook 'adverts'.
How's your Google My Business page looking? I have a guy that promotes my business on it for £70 per month, he's brilliant, transformed my profits. I can put you in touch with him if you want? I cant recommend him highly enough.
I think i probably get 30-40% from that. And my website not so much yet, i think it needs a bit more promoting from me.