Green Gecko wrote:Basically I quoted for 5 hours of back pay for the dicking around to get the customer to a point where I can actually provide a quote, as all I had to go on was about two sentences and a scribble on some lined paper taken on a mobile phone pointing into the corner of an office. So at least I know they have an office, in London, which presumably means they're not wasting my time. I know there's going to be a lot more to and fro so I've double that. But rather than charging properly for the consultation elements, I've paid myself what I believe to be a bear minumum.
Except we're talking theoretical pay yet as I've had no reply since Friday despite spending five ours answering questions and doing CAD/CAM with photoreal renders to get to that point. They did thank me for the render, but come on.
Everything else is down as £50/hr with a degree of overheads incorporated.
Machinists will generally charge 50-70hr and artworkers with my experience around the same. At a minimum.
But looking at it from a consumer standpoint it's not that much money for a sculpture. Anyway, hopefully something comes out of it as I'm spending the rest of the week on personal work that I may or may not sell. Just get fed up with how the corporates always end up this way and yet they can't produce a simple 3 or 4 digit figure for how much they're willing to pay for the thing that they've gone to trouble of enquiring about.
Should charge for roadmapping or preliminary work really. I don't do free samples anymore either.
pjbetman wrote:Green Gecko wrote:What's your advertising like? Good following? Do you get many enquiries? What's your lead to sale ratio like? How are you targeting your client base?
It was only 10 hours at £9/hr I costed just to make sure I was getting paid for the work I've already done if purchase at all.
I used to earn £8 per hour in my first permanent role as a digital designer and online marketing manager
plus IT manager so unfortunately these days you wind up very confused about what a reasonable base wage is
. That was 5 years ago and I'm glad I got out as things won't have improved, in fact they practically ended without my influence.
I don't have a fixed budget for advertising, I do local trade events and exhibitions and hand out cards (that's untrue then, I'd say it's about £45 per month max). Google ads have very poor ROI for me especially as I get organic enquiries anyway through Google Local listings and SEO. I have a handful of regular customers so I need to do a lot more to bring old customers back. I had a regular client who went elsewhere because I believe they are undercutting and not sustainable price-wise, and they refuse to pay me just £4.50 per print on a provided garment as my lowest possible price. I even offered to restructure my business around VAT claims so that they could save 20% on their garment costs which was ignored, I don't think anyone else would go that far to make a high street business (it was supposed to be online only but they jumped into high street way to quickly and will probably fold within 6 months) viable for them.
I don't get many enquries. I've had almost nothing through in January and I've cancelled ads on my Etsy shop because whereas before that would bring in a couple of sales the same ads were delivering nothing for the past 40 days or so. The system changed where before you could choose whether to put money towards google clicks or just Etsy clicks. Etsy can act as a lead generator for custom orders "click here for a custom order just for you" etc. Now Etsy automatically attributes most of the daily budget within hours to Google clicks where buyers are speculative and wishy washy and purchase nothing, I already knew this so I used to disable that option. Now it's controlled algorithmically for you. But it's not optimal for the seller, it's to plese Google and get % commission to the Etsy platform on each click. The ROI is really poor there. Never bother with Google Ads unless you're willing to (a) constantly manage your keywords and budgets while anlysing daily trends (b) pay someone to do that for you, increase the cost and lowering the ROI or (c) burn hundreds of thousands per month in the either to get maybe a 5-10% conversion rate that you would get anyway if you optimised your site properly for search.
My conversion rate is probably around 5-7% online and maybe 50% in person. So it's not a sure thing at all.
I am not directly targeting anyone, so I need to get my gooseberry fool together in the marketing department really.
This one came through a mystery referral from a carpenter in the area who handed my card to someone else who works in London. They must have spoken to me or taken my card on the merit of some CNC carvings I had on display in November or December last year.
So all a bit "waiting for clients" and should have them banging on my door given the quality of my work.
Overheads are around £4-5k per year given I've only got £800 left to pay off on about £3k of capital investments, so it's tough to even break even at this point in real accounting terms, and in tax terms the only good thing about it is the pittance I'll have to pay in tax if I carry losses forward into subsequent years. But in real terms I'm barely existing, but given most business are vanquished my massive debts within months of opening, I'm not doing as bad as it sounds.
My reviews and testimonials are really good. Actually I need to dig some more out my emails, ask people to submit new ones to the website (a capability I've had for months but haven't taken advantage of) and perhaps put those directly on ads in local papers or run some low cost facebook or instagram campaigns etc. As an introvert it's all very difficult this sales stuff, even though, it turns out, I'm naturally quite good at it when I overcome my natural shyness.
I'm thinking about putting "seconds" on Depop and Facebook marketplace as well and just ignoring anyone who ignores the list price and the fact I'm an artist not your mate down the road who spends too much on credit cards to keep clothes for more than 30 days.
I need to do more inbound marketing as well as I'm really good at content, it's just that painful time of sitting around making social media posts and blogs etc. not actually making anything with my hands, which is why I created this business in the first place. Not to sit at a computer for 10 hours per day punching characters into a computer screen. But I suppose I have no choice.
I could go down the video content route and start building up a YouTube or Instagram video audience, as that can bring work too as it really shows your workmanship and craft to a wide audience. The downside of that is you are spending about 30% of your time making, 30% editing and 30% on admin. Believe me, editing is a drag.
tl;dr running a business is hard and no it's not all fun and games, you have to deal with tonnes of questions hanging over your head all the bloody time.