What companies are you 'loyal' to?

I usually go for nvidia graphics cards rather than ATI.

Jaxley wrote:The 'brand' is the company, not the product.

The 'brand' is the product. The company creates the brand, the company owns the brand. The company is not intrinsically the brand, it's just an invention to make a product more marketable and recognisable.

You don't buy Proctor and Gamble washing up liquid, you buy Fairy, for example. Proctor and Gamble is the company that owns the Fairy brand. There is no Fairy Ltd. or Fairy plc. that sells Fairy washing up liquid. Furthermore, and in relation to the latter point in the last paragraph, you don't buy 'Washing Up Liquid', you buy Fairy, a particular brand of washing up liquid. This can become embedded in society so much that it becomes synonymous with the product's purpose, so you have hoovers (not vacuum cleaners), you may Google something on the net (not search for it), and so on.

I have no real loyalty as I'll always switch if another company has a better deal or a better product. Generally though I stick to the following:

Phone: Nokia
Supermarket: Sainsburys
Cereal: Kellogs
Sauce: Heinz

I only really have loyalty to drink. Alcohol generally comes down to Guinness and Peroni, squash is all about ribena and vimto while fizzy drinks revolves around cherry coke (or at least used to, don't drink anything fizzy these days).

Sony Ericsson. That's about it.

Although I am considering swicthing to an LG phone when I get the chance to upgrade.

Charles Manson wrote:

Jaxley wrote:The 'brand' is the company, not the product.

The 'brand' is the product. The company creates the brand, the company owns the brand. The company is not intrinsically the brand, it's just an invention to make a product more marketable and recognisable.

You don't buy Proctor and Gamble washing up liquid, you buy Fairy, for example. Proctor and Gamble is the company that owns the Fairy brand. There is no Fairy Ltd. or Fairy plc. that sells Fairy washing up liquid. Furthermore, and in relation to the latter point in the last paragraph, you don't buy 'Washing Up Liquid', you buy Fairy, a particular brand of washing up liquid. This can become embedded in society so much that it becomes synonymous with the product's purpose, so you have hoovers (not vacuum cleaners), you may Google something on the net (not search for it), and so on.

Oh yeah, a mistake there on my part. But you're still wrong. I said i would buy a different product by a different company, so maybe i would buy Asda's own brand washing up liquid for example instead of Fairy. That's what i meant, and it is NOT brand loyalty.

Jaxley wrote:

Charles Manson wrote:

Jaxley wrote:The 'brand' is the company, not the product.

The 'brand' is the product. The company creates the brand, the company owns the brand. The company is not intrinsically the brand, it's just an invention to make a product more marketable and recognisable.

You don't buy Proctor and Gamble washing up liquid, you buy Fairy, for example. Proctor and Gamble is the company that owns the Fairy brand. There is no Fairy Ltd. or Fairy plc. that sells Fairy washing up liquid. Furthermore, and in relation to the latter point in the last paragraph, you don't buy 'Washing Up Liquid', you buy Fairy, a particular brand of washing up liquid. This can become embedded in society so much that it becomes synonymous with the product's purpose, so you have hoovers (not vacuum cleaners), you may Google something on the net (not search for it), and so on.

Oh yeah, a mistake there on my part. But you're still wrong. I said i would buy a different product by a different company, so maybe i would buy Asda's own brand washing up liquid for example instead of Fairy. That's what i meant, and it is NOT brand loyalty.

You're addressing a point I didn't even make. I said that if you favoured one product and bought that frequently, obviously because you favoured it, that would be brand loyalty. If you bought Asda's brand because you preferred that, it'd be brand loyalty.

Since I'm not even remotely discussing your preferences here, only your logic, I can say without a shadow of a doubt that your logic is either very poorly explained or completely incorrect. And if it is the former, I'll glady admit misunderstanding and pass you an 'explanation for dummies' manual.

Charles Manson wrote:

Jaxley wrote:

Charles Manson wrote:

Jaxley wrote:The 'brand' is the company, not the product.

The 'brand' is the product. The company creates the brand, the company owns the brand. The company is not intrinsically the brand, it's just an invention to make a product more marketable and recognisable.

You don't buy Proctor and Gamble washing up liquid, you buy Fairy, for example. Proctor and Gamble is the company that owns the Fairy brand. There is no Fairy Ltd. or Fairy plc. that sells Fairy washing up liquid. Furthermore, and in relation to the latter point in the last paragraph, you don't buy 'Washing Up Liquid', you buy Fairy, a particular brand of washing up liquid. This can become embedded in society so much that it becomes synonymous with the product's purpose, so you have hoovers (not vacuum cleaners), you may Google something on the net (not search for it), and so on.

Oh yeah, a mistake there on my part. But you're still wrong. I said i would buy a different product by a different company, so maybe i would buy Asda's own brand washing up liquid for example instead of Fairy. That's what i meant, and it is NOT brand loyalty.

You're addressing a point I didn't even make. I said that if you favoured one product and bought that frequently, obviously because you favoured it, that would be brand loyalty. If you bought Asda's brand because you preferred that, it'd be brand loyalty.

Since I'm not even remotely discussing your preferences here, only your logic, I can say without a shadow of a doubt that your logic is either very poorly explained or completely incorrect.

You're an idiot.

Just DC comics here.

I would have thought the loyalty part implied you bought the same brand time after time, whereas if you just go for whatever's cheapest/best on the day, and that keeps changing, then there's no loyalty at all.

Jaxley wrote:

Charles Manson wrote:

Jaxley wrote:

Charles Manson wrote:

Jaxley wrote:The 'brand' is the company, not the product.

The 'brand' is the product. The company creates the brand, the company owns the brand. The company is not intrinsically the brand, it's just an invention to make a product more marketable and recognisable.

You don't buy Proctor and Gamble washing up liquid, you buy Fairy, for example. Proctor and Gamble is the company that owns the Fairy brand. There is no Fairy Ltd. or Fairy plc. that sells Fairy washing up liquid. Furthermore, and in relation to the latter point in the last paragraph, you don't buy 'Washing Up Liquid', you buy Fairy, a particular brand of washing up liquid. This can become embedded in society so much that it becomes synonymous with the product's purpose, so you have hoovers (not vacuum cleaners), you may Google something on the net (not search for it), and so on.

Oh yeah, a mistake there on my part. But you're still wrong. I said i would buy a different product by a different company, so maybe i would buy Asda's own brand washing up liquid for example instead of Fairy. That's what i meant, and it is NOT brand loyalty.

You're addressing a point I didn't even make. I said that if you favoured one product and bought that frequently, obviously because you favoured it, that would be brand loyalty. If you bought Asda's brand because you preferred that, it'd be brand loyalty.

Since I'm not even remotely discussing your preferences here, only your logic, I can say without a shadow of a doubt that your logic is either very poorly explained or completely incorrect.

You're an idiot.

Then so is every other marketing specialist in existence, you complete strawberry floating plank.

No seriously, you are.

"Addressing a point i didn't make"?

YOU DIDN'T MAKE A POINT.

Vans trainers. I have 5 pairs at the moment, one with black and white squares, one with black and grey, one with stars and two with this on the front:

Jaxley wrote:No seriously, you are.

"Addressing a point i didn't make"?

YOU DIDN'T MAKE A POINT.

I certainly made a better point than you ever did, you thick banana split.

Ralph Lauren Polo.

Charles, you're wasting your time. Soon, Jaxley will roll out the ' ', effectively winning the argument. You don't stand a chance.

Also, yes, it is brand loyalty.

EDIT: Told you.

^ I'm not replying to you anymore.

Try going through it all again, maybe?

Then take a chill pill. Calling me that just because i'm not loyal to brands makes you sound ridiculous. Stop it.

i'm really loyal to tesco

Jaxley wrote::lol:

Holy smokes, Igor was exactly right!

Just like me.