I thought the days of getting a single mini with White Dwarf were long gone never mind and entire veteran and troop (plus dice) for £2.99. Are they mad.
Edit: Come to think of it this must be promotional and one of those marketing write-offs, with the full subscription winding up costing hundreds of pounds, like "build a ship, hull/sales free with issue #1!" type things.
At £12 a month, it's more than someone new to the hobby would spend (initially £0), or £144 per year. Which is more than I've spent... well, ever in fact.